Video Marketing Seminar 28 July 2016
Really relevant, really practical advice, a great rapid tutorial
Marketing Director, UBM
Video Marketing Consultant EMEA
Strategies for Video Marketing Across the Customer Journey
Willem will discuss how brands can fully realise the potential of video as a marketing tool throughout the entire customer journey. He’ll showcase some best-in-class examples to demonstrate the full range of use cases for video, illustrating how different types of video can achieve different marketing objectives and how making small changes to how your present your video content can have a big impact on results.Watch Video
Head of Content Strategy
How to be Human – In Today’s Hyper-Connected Multiscreen World
We spend more time on screens than we do sleeping, and our attention is rarely exclusive to any one. How can brands cut through to people in this screen-based world informed by algorithm, data and robots?Watch Video
Senior Director - Digital Marketing, Content, Social and CRM
The role of digital video in retail marketing
Reflecting on ASDA's many innovative video campaigns, including the award-winning 2015 Halloween experience, Chris will explore the role of video within the retail sector. He will also to share learnings around creating content to truly engage your customers in an interactive and visual dialogue.
Senior Insight Manager
12 Plays of Christmas
It’s Chriiiissstmasss! No, really. OK, they do say it comes earlier every year, but admittedly July is pushing it. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns. But just how do you make the perfect Xmas ad? And how do you avoid making a turkey?
Unruly has been tracking online video ads for the last decade and has come with the recipe for the perfect festive ad treat.
Rebecca will identify the emotions which trend during the festive period, show how brands can make a connection with consumers at Christmas and provide some actionable steps to make your festive campaign sparkle this year.
Branding Opportunities From Your Video
In the vast majority of websites that utilise video, the player is given prime position. But invariably the branding opportunities are missed. This presentation will detail those opportunities, how to sell them internally and externally – and how effective they can be in delivering value.Watch Video