10 Aug, 2017

Retailer Spotlight: Digital Marketing Roundtable 10 August 2017

Event Details

The Hospital Club, Covent Garden

Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult to navigate, and almost impossible to get cut through.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at this retailer focussed roundtable event.

Our expert speakers will each share practical insight on a specific challenge facing the retail industry, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30 - 9:40

Paid Search In Your Customer Lifecycle

Buckle your seatbelt: awarded top 5 international digital marketing influencer and lead of Google Award Winning Premier Partner agency. Luca Senatore of Genie Goals will take us on a journey into the strategies they build to grow online revenue for great global household brands.

9:50 - 10:00

What Email Marketers Need To Know About AI

Everyone's talking about the future of AI... but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he'll go through real world use cases. You'll leave with a list of business challenges that AI can solve - today - and a checklist of how you can implement the solutions.

10:00 - 10:10

Email Campaign Planning For Retail Success

It’s not always easy to plan and schedule sophisticated email marketing campaigns. But when we know automated, multiple-dispatch email campaigns work better and reap more results than one-off emails, Marketers need to ensure they’re heading in that direction. Ben will discuss how to get started with email marketing campaign planning for retail success.

10:10 - 10:20

Omnichannel Insights At Your Fingertips

In a world where everything is instantly measured and evaluated, marketers are struggling to make sense of dozens of software platforms and multiple data sources. That is why in this session Phil will explore key pain points retailers are facing today, and how data harmonisation and utilising “intelligence out of the box” can deliver instant insights for your marketing performance optimisation.

10:20 - 10:30

Refreshment Break

10:30 - 12:30

Interactive Roundtables

12:30 - 13:15

Light Lunch And Networking
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