Retailer Spotlight: Digital Marketing Roundtable 10 August 2017Request Ticket
9:00 - 9:30
Registration, Coffee, Pastries And Networking
9:30 - 9:40
Director of Strategy
Cutting Through The Noise – Search, Display And Remarketing Tactics That Really Work
Luca will illustrate real-life tactics and strategies that top retailers use to grow sales online. These tactics help retailers increase ROAS many folds, increase brand awareness and image and achieve greater control over the budget invested online.
Fast-paced and action-packed... buckle your seatbelts.
9:50 - 10:00
CEO & Co-Founder
Direct Response: It’s Time To Understand The Value Of Brand Advertising
Driving an effective CPA or ROAS from Snapchat, or even a Digital Billboard? Footfall from mobile? Let’s not forget the basics of ad viewability across our favourite display platforms. Davina will talk you through the basics of running a multi-channel strategy that not only yields direct response uplift, but drives brand favourability.
10:00 - 10:10
How To Get Better Subject Lines - According To Actual Science
A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.
10:10 - 10:20
Product Marketing and Partnerships Manager
Experience Email: Bringing Your Content To Life
Email isn’t the channel it used to be; a lot has changed over the last few years and new technologies are coming thick and fast. Ben Tomlinson, Product Marketing & Partnerships Manager, brings you innovative tactics and creative inspiration to bring your email marketing campaigns to life.
10:20 - 10:30
10:30 - 12:30
12:30 - 13:30
Light Lunch And Networking