02 Feb, 2017

Paid Search & SEO Seminar 2 February 2017

Event Details

The W London, Leicester Square

Content fatigue – it’s a problem more and more consumers are facing, and it’s becoming increasingly difficult to cut through the noise. With new competitors entering the market month on month, and Google updating their search algorithms at a pace that would keep Usain Bolt at the back of the pack, the challenge of getting your message and – more importantly – your product in front of the right prospective customers can feel like an everlasting struggle.

At this session, our team of industry experts will discuss the role of content, links, and authority, providing tips and tactics that you can implement right away. Join the leaders of search marketing as they uncover the insight you need to make sure your traffic and lead numbers continue to rise!

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

Slick Content Strategy Plus Sticky Content For A Smoother 2017
Anthony Tuite

Head of Digital

Barracuda Digital

In this presentation, we're going to look at what constitutes a great content strategy, and how to spot content ideas that will stick. We're then going to discuss how getting these two working together is crucial for driving awareness and ranking authority for your website, along with the new role of PR in getting it all working together smoothly.

15:00

The New Generation Of Search Marketing. Using Customer Data To Bring SEO And PPC Together

A look at how the intelligent use of data can add efficiency to your search activity and enable greater performance from both SEO and paid search channels. This presentation will look at what data can be used and how to inform content strategy and SEO as well as paid search, helping reach customers more quickly and cost effectively.

16:00

Networking And Refreshment Break

16:30

A Practical Paid Search Guide From Building The Basics To Granular Audience Segmentation

A look at how a pragmatic and data driven approach to Paid search can quickly transform the profitability of your paid search campaigns, and better serve your audience. This presentation will look at the steps needed to ensure necessary structure basics are in place: from how to structure an account, to nailing quality score. It will also look at the latest audience management of Google features, and how to make the best of them.

17:00

Breaking The Rules Of Online Marketing

Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.

17:30 - 19:00

Drinks And Networking
Location:





Partners: