15 Aug, 2017

Paid Search & SEO Seminar 15 August 2017

Event Details

The Hospital Club, Covent Garden

Content fatigue – it’s a problem more and more consumers are facing, and it’s becoming increasingly difficult to cut through the noise. With new competitors entering the market month on month, and Google updating their search algorithms at a pace that would keep Usain Bolt at the back of the pack, the challenge of getting your message and – more importantly – your product in front of the right prospective customers can feel like an everlasting struggle.

At this session, our team of industry experts will discuss the role of content, links, and authority, providing tips and tactics that you can implement right away. Join the leaders of search marketing as they uncover the insight you need to make sure your traffic and lead numbers continue to rise!

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

A Practical Guide To Ad Writing For Business Success

In the world of search, when users are super motivated and competition is fierce, it's tough to create stand-out and drive effectiveness. In this session, Stacy will give practical tips and advice on writing ads for your user, not for Google; tell you it's okay to ignore quality score, and give you real examples of how atom42 has driven success with this approach.

15:00

Aggression, Efficiency And Budgets: Unravelling Awesome PPC

Join Russ Powell – Head of Marketing for digital growth experts Red Hot Penny – as he takes your hand and leads you into the world of pay-per-click (PPC) and biddable media marketing to give you insight into how you can (and probably should) be driving more online business for your brand. Illustrated with easy to understand models and real-life case studies, Russ will talk you through the need to balance aggression and efficiency with your PPC activity, and why you should probably be binning off the budgets that are more than likely limiting how effective you are online right now.

15:30

Second Screen Search

Mobile search has overtaken desktop on Google. Users spend twice as much time with smartphones than laptops. Smartphones are our second screens...but desktop isn't our first.

16:00

Networking And Refreshment Break

16:30

Customer, Brand & Performance

Content, media channels and budget allocation are the ingredients that every marketer must mix in the right proportions to maintain the delicate equilibrium of marketing alchemy. Beyond uncovering some insights in how he has mixed these for his brand, Alessandro will also share some fact and figures detailing how he turned around a decade-old brand from decline into a rising player in the Italian online gaming scene; in particular discussing how content has affected the performance of channels such as SEM and SEO.

16:30 - 18:00

Drinks And Networking
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