Paid Search & SEO Seminar 11 August 2016

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

A quick run through of top tips and tricks for ongoing SEO success. From link generation ideas, recommended tools, "thinking like Google" and optimising for click and conversion, this talk should leave you with some practical ideas on how to get the most out of your SEO efforts.

The SEO landscape is an ever-evolving moving beast, and from a marketer's perspective, navigating these waters can be tricky at best. Add in hearsay and third-hand rhetoric, and coming up with a viable approach can suddenly seem like a daunting task. In this talk you will hear about Google's past, present, and future, during which, Mike will tackle the cliches and confusion that surround SEO. He will show you how to leave a better SEO legacy in 2016 and beyond.

Google employ thousands of quality reviewers around the globe that manually access and score the webpages of your site against the search intent. This session will take a detailed look at the kind of signals they are looking for and what Google consider to be a quality, trusted website.

Quantum Physics is the study of the very small. It studies the nature of the universe at the atomic and sub-atomic level to make sense of our world and how we can harness it. Quantum Search Marketing is therefore the study of the very granular. It is the opposite of ‘Big Data’ and instead studies the very small detail of a search campaign to deliver growth, ROI and profit. In this talk Franco De Bonis (Head of Digital Solutions) will outline how Red Hot Penny harnessed the power of Quantum Search Marketing to drive massive growth for Lipsy, a leading online fashion brand. However, these lessons will apply to virtually all businesses.

Are all businesses customer-centric? Depending on your definition, you could argue, yes, of course they are! (As those who aren’t probably cease to exist over the longer term.) Customer obsessed, customer-driven or customer advocates are other terms also used in the same way to say that companies do things to help their customers. Standard Life are impressively taking this mantra a step further and driving a ‘customer led’ approach to their whole business. Gain insight into how they are involving their customers in everything they do – including how this impacts their approach to Paid Search and SEO.

If you have any questions please call us on 0207 870 3380.