07 Mar, 2017

Nordic Retailer Spotlight: Digital Marketing Roundtable 7 March 2017

Event Details

Haymarket Hotel by Scandic, Stockholm

With foreign competitors taking a bigger piece of the ecommerce market share (an estimated €4.2bn) it is becoming ever more imperative for Nordic retailers to build seamless shopping experiences and invest wisely in digital marketing.

Retailers are well equipped with the technology and tools to make online purchasing a simple, effective, and rewarding experience. But its ever-evolving nature makes it tough to keep up with expectations and compete against cross-border competitors.

To benchmark strategies with peers facing the same challenges, and identify actionable tactics to maximise conversion, join us at this retailer focussed roundtable event in Stockholm.

Our expert speakers will each share practical insight on a specific challenge facing the Nordic retail industry, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

The agenda will be updated as further speakers are added.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event, please call +46 8 776 4608 or email chris.sharpe@figarodigital.se or paul.nichols@figarodigital.co.uk

For speaking and sponsorship opportunities, please email chris.sharpe@figarodigital.se

8:30 - 9:00

Registration, Coffee, Pastries And Networking

9:00

Key Marketing Trends For 2017

The digital universe is expected to grow 40X by 2020. How can marketers already short on time make sense of this rapidly evolving landscape and deliver the timely, personalized, cross-channel experiences today’s customers and prospects expect? Discover key marketing trends for 2017 and strategies you can use to build stronger relationships with contacts and improve the customer experience.

9:15

If You Are Not Going To Punch Above Your Weight, Stop Punching Below Your Weight

We have been talking about email best practice for years: segmentation, automation, progressive profiling. The reality is however, that very few brands are actually doing this. In this presentation, Skip is going to reveal the results of dotmailer's 2017 Hitting the Mark Report, discuss some of the reasons that brands are still primarily relying on batch and blast as well as exploring opportunities for brands with smaller marketing budgets to compete with the leaders in their sectors.

9:30

Data And The Buyer Journey

Erik will speak about how data can be used to make the buyer journey more effective. Through real client cases, Erik will show how iProspect work with data driven marketing to enable the right use of data. This can then be used to deliver smarter campaigns and positively affect all areas of the buying process.

9:45

Refreshment Break

10:00 - 11:30

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value.

11:30 - 12:30

Light Lunch And Networking
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