Email Marketing & CRM Seminar 31 October 2017Request Ticket
Registration And Networking
Enterprise Account Manager
Email Marketing Automation: What’s All The Fuss About?
Automation is a difficult trick for brands to master as there are significant barriers that marketers have to overcome. But there’s certain elements of your email marketing activity that, when automated, can see you reap the benefits with your recipients. David discusses practical tips and tricks for successful email automation, with real-life examples from top brands.
AI: Is It #FakeNews... Or #FlippinAwesome?
AI is all over the news these days. “It’s gonna take all your jobs,” some say. “It’s over-hyped,” say others. In this presentation, we will NOT cover off all those big philosophical, sociological questions. Instead, we’ll look at how email marketers can use AI to get more opens, clicks, conversions, generate more revenue… and get promoted.
Building Trust And Confidence: AI Marketing Readiness In Retail And eCommerce
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realise the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI? Join the presentation and find out more about Forrester’s most recent AI readiness study.
Networking And Refreshment Break
Speaker And Presentation To Be Announced
Customer Direct Marketing Manager
Email Transformation: How Our eCRM Journey Delivered Delightful Results
Sheri will share how Forest Holidays overcame difficult business challenges to bring eCRM in-house for a growing holiday company. She’ll discuss organisational changes, how she gained buy-in from key influencers, coping with technical barriers, how small changes can create quick wins, and examples of how working with a technology partner can gain incredible results.
17:00 - 18:30
Drinks And Networking