Email Marketing & CRM Seminar 31 October 2017

Email marketing plays a vital role within the recruitment sector, with up to 40% of monthly applications on Trinity Mirror Digital Recruitment (TMDR) brand, GAAP Web, coming from the email alone. But how do you stand out when everyone uses the same tactics? Richard Collins, Marketing Manager at Trinity Mirror Digital Recruitment, and Vicki Park, Communicator Account Manager, discuss the advanced personalisation techniques used by TMDR brands to utilise real-time data, achieving a 75% increase in open rates and a 35% increase in click rates.

AI is all over the news these days. “It’s gonna take all your jobs,” some say. “It’s over-hyped,” say others. In this presentation, we will NOT cover off all those big philosophical, sociological questions. Instead, we’ll look at how email marketers can use AI to get more opens, clicks, conversions, generate more revenue… and get promoted.

This session reveals the 3 step process to achieving conversions within your email marketing and how all 3 steps are as impactful as each other – so it's essential not to neglect any of them! Essential learnings will include effective ways to convert your subscribers to open and read your email, how to convert subscribers to click and action your email, plus how to ensure a seamless journey to increase conversions

Dani will share insights from four client case studies focused on different aspects of email and cross-channel marketing: My Optique Group (optimisation), Parkinsons UK (automation), Woseley (integration) and Last Word Media (personalisation), revealing how they have achieved outstanding results and what we can learn from them.

Email marketing is the bread and butter of most marketing strategies, but creating and running email campaigns continues to be difficult to execute. As a result, many brands feel they’re not doing what they need, and spend 8 hours a day working to just achieve the basics. In this talk Elliot will explore the challenges of the email process, and how to revolutionise your email teams work to enable sending better email, quicker and at a larger scale – ultimately not only improving ROI but also team success.