Email Marketing & CRM Seminar 3 August 2017
Registration And Networking
CEO & Founder
Holistic Email Marketing
Illuminating The Secrets Of Dark Patterns, And How They Can Negatively Affect Your Brand
Dark patterns are one of the ways in which designers and/or copywriters attempt to confuse the user by making an action as difficult as possible. This is almost always driven by the brand valuing short-term business goals over long-term goals, which can be gained by delivering a great customer experience and delivering what the user wants. Whilst some brands use these methods intentionally, others are using dark patterns unknowingly, simply following the ‘trending’ marketing/UI tactics. Discover the transparent practices which will ultimately enhance both your long and short-term conversion goals.Watch Video
Customer Success Manager
Head of Digital Design
Driving Customer Brand Engagement: What Role Does Email Play?
Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.Watch Video
Networking And Refreshment Break
AI: Is It #FakeNews... Or #FlippinAwesome?
AI is all over the news these days. “It’s gonna take all your jobs,” some say. “It’s over-hyped,” say others. In this presentation, we will NOT cover off all those big philosophical, sociological questions. Instead, we’ll look at how email marketers can use AI to get more opens, clicks, conversions, generate more revenue… and get promoted.Watch Video
Enterprise Account Manager
Email Marketing Automation: What’s All The Fuss About?
Automation is a difficult trick for brands to master as there are significant barriers that marketers have to overcome. But there’s certain elements of your email marketing activity that, when automated, can see you reap the benefits with your recipients. David discusses practical tips and tricks for successful email automation alongside our customer Sports Alliance, with real-life examples from top brands.
17:00 - 18:30
Drinks And Networking