Email Marketing & CRM Seminar 3 August 2017Request Ticket
Registration And Networking
CEO & Founder
Holistic Email Marketing
Realise The Benefits Of Holistic Testing
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you’re looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
Customer Success Manager
How Do They Do It? – Marketers Are Achieving Stellar Results With Personalised Email Marketing, You Can Too…
We all talk about email personalisation, but how many of us are actually doing it? And how many of us are seeing real results? Danielle Woolley, reveals exclusive insights from Adestra and IDM’s latest survey. Find out what challenges marketers face with data and personalisation, how they can be overcome and tips for generating better ROI from your personalisation strategy. With real case studies and examples from Adestra clients.
How To Get Better Subject Lines - According To Actual Science
A thousand monkeys and a thousand typewriters can’t write better than humans. But what about artificial intelligence? You’ll learn how A.I. isn’t just the future… it’s the present… and it’s making brands millions every day by using better language than humans can write themselves. Awesome.
Networking And Refreshment Break
Product Marketing and Partnerships Manager
Experience Email: Bringing Your Content To Life
Email isn’t the channel it used to be; a lot has changed over the last few years and new technologies are coming thick and fast. Ben Tomlinson, Product Marketing & Partnerships Manager, brings you innovative tactics and creative inspiration to bring your email marketing campaigns to life.
Speaker And Presentation To Be Announced
17:30 - 19:00
Drinks And Networking