Email Marketing & CRM Seminar 21 May 2015

Steve will review the forthcoming EU Data Protection reforms and recent changes in the UK. Focusing on what these changes mean for email marketers, he’ll explain what steps can be taken now and what plans should be made for the future.

Dela will explain why smart marketers must move beyond purely reactive campaigns to proactive campaigns where email is used to create demand.

Stefanie will explain how TUI Group has set up behaviour-driven, personalised and automated email campaigns that convert customers to make holiday bookings. Find out at what point in the customer journey automated campaigns create the best results and how testing can further optimise performance.

Kabbee is a minicab comparison and booking app. Its strategy has been focused on developing an integrated CRM system and involving different departments of the business, from the CS team to the founder. With a balance of traditional marketing methods, such as email and calling, mixed with a range of digital channels, including social media and push notifications, Kabbee is now working on a single customer view to create personalised communications. Kabbee has recently launched an industry-first loyalty programme and is continuously testing new channels and initiatives to keep their best users coming back.

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.