Digital Transformation Seminar 31 January 2017Request Ticket
Registration & Networking
Chief Technology Officer
The B2B World Has Realised Its Customers Are People Too - How This Is Driving Big Changes In The Sector And Transformation Is Imperative To Survive
8 out of 10 B2B marketers responsible for their organisation’s digital estate say they struggle when it comes to creating meaningful customer relationships, this is despite believing that optimizing the customer experience is the most exciting opportunity over the next five years. As transformation becomes increasingly focused, not just on marketing experience but service delivery and operations, what must B2B organisations do to transform their business and avoid market erosion?
Regional Director Europe and Founding Partner
Presentation To Be Announced
Founder & CEO
Demystifying Digital Transformation – Top Tips for B2B Marketers
Driving digital transformation projects is a critical responsibility for many B2B marketers. But the term’s been bandied about too much, covering everything from simple website production to playing with new digital platforms. In reality, it’s business transformation – but with digital technologies as the catalyst for change.
Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.
Networking and Refreshment Break
How Digital Transformation Is Really A Human Question
Head of Content
AXELOS Global Best Practice
Transitioning From A Print-Reliant Start-Up To A Digitally Enabled Mature Business
Transitioning from a start-up to an established company can be challenging. When you add in legacy brands and systems and a desire to transform into a “digital first” company when everything you do is print-based… well, that’s another challenge altogether. Using real-life examples (including all the mistakes you can make, and how to avoid them), this session will cover how to digitally transform your business for long-term success.
17:30 - 19:00
Drinks and Networking