Digital Transformation Seminar 31 January 2017

8 out of 10 B2B marketers responsible for their organisation’s digital estate say they struggle when it comes to creating meaningful customer relationships, this is despite believing that optimizing the customer experience is the most exciting opportunity over the next five years. As transformation becomes increasingly focused, not just on marketing experience but service delivery and operations, what must B2B organisations do to transform their business and avoid market erosion?

How do you bring real change to a traditional function to drive innovation? Nokia has been at the forefront of every fundamental change in how we communicate and connect, and during this session Robin will share exclusive insight into how they are defining a new vision to match the realities of our digital world.

Driving digital transformation projects is a critical responsibility for many B2B marketers. But the term’s been bandied about too much, covering everything from simple website production to playing with new digital platforms. In reality, it’s business transformation – but with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.

With all the talk of strategic and impactful and platforms and technologies there is a real danger of losing sight of the human element in Digital Transformation. Pancentric will share some insights, experiences, tools and techniques to help you navigate the challenges you're likely to face in your own journey.

Transitioning from a start-up to an established company can be challenging. When you add in legacy brands and systems and a desire to transform into a “digital first” company when everything you do is print-based… well, that’s another challenge altogether. Using real-life examples (including all the mistakes you can make, and how to avoid them), this session will cover how to digitally transform your business for long-term success.