17 Jun, 2015
The Hospital Club, Covent Garden
Expert insight into the role of video, search, localisation and content in retail marketing from Brightcove, Liberty Marketing, Stream:20, Solocal Group UK and Branded3.
The Figaro Digital Retail & Ecommerce Seminar is open to brand marketers only.
After a series of short presentations, each of our speakers will lead a 20-minute roundtable attended by up to 10 delegates.
All delegates will have the opportunity to attend each of the four roundtables and to put their questions to speakers.
9:00-9:15am
9:25
9:30-10:30
In an ever-changing sector where consumers are almost spoiled for choice, it can be difficult to maintain engagement, stand out and keep the focus on your business. Video offers endless opportunities to overcome these challenges, but it is important to know how to get the most from your video content. Willem will discuss how and why brands and retail organisations should use video to drive revenue and revolutionise their digital strategy.
Gareth will examine some of the areas where retailers are most prone to make mistakes. He’ll explain how to improve keyword use on-site, how to use Google+ local listings to improve footfall, and help you make the most of Google Shopping and PPC campaigns.
Marketing an ecommerce brand (whether big or small) offers many difficulties but perhaps more opportunities, especially in digital. Alex will outline where some of these opportunities lie and explain how marketing is evolving to offer new avenues to drive sales volumes.
Country Manager
Solocal Group UK
Over 34 million local searches are made online every day in the UK. Behind this figure is the insatiable need by consumers for precise, local, up-to-date information before purchasing. It’s time to seize the opportunity presented by local marketing and for retail chains to realise their digital potential. Bruno will share his insight into how to engage with customers online by using technologies that answer local information expectations.
Head of PR & Social
Edit Ltd
It's no mystery as to why audience engagement plays such a salient role in the current digital landscape, but how should brands be going about this? Laura will talk about what ‘engagement’ actually is and explain how to better engage with customers online though personalisation.
10:40-12:20pm
12:20-1:00
Please note places are limited. If you have any questions regarding the event please call 0207 870 3380.
