09 Aug, 2016

Digital Retail & Ecommerce Roundtable 9 August 2016

Event Details

The Hospital Club, Covent Garden

The Figaro Digital Retail & Ecommerce Seminar is a time-efficient and enjoyable learning and networking experience. By taking just one morning out of the office you will gain thought-provoking insight, practical solutions and quality time with senior-level contacts from the brands and agencies you want to meet.

From expert presentations filled with actionable takeaways, to the deep-dive roundtables tailored to your requirements, you’ll walk away with a head buzzing with ideas to develop and optimise your digital strategy.

Roundtables will be facilitated by our expert speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

Spaces are free for brands, but limited. You will be notified on confirmation of your place. Upon confirmation, delegates are bound by our terms and conditions, please view in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk

9-9.30am

Registration, coffee, pastries and networking

9.30-9.40am

How to find and fix customer problems that matter

Mark will cover key areas Chain Reaction Cycles look at to generate insight and how they prioritise what matters to continually improve UX and conversion.

9.40-9.50am

Using Video for Ecommerce

Video is a great tool for raising awareness but it also has a diverse range of uses for boosting online sales. Nick will demonstrate the various ways in which video can be used to increase more than just views, shares and likes.

9.50-10am

Discover the cutting-edge guide to advanced AdWords

Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.

10-10.10am

Look into the future with email testing…
Jenna Tiffany

Lead Digital Marketing Strategist

Testing is on every email marketer's list, but few actually focus or have the time monitoring email performance and attributing the channel correctly. Jenna Tiffany will discuss the importance of email testing using real life examples, and how testing will offer you the opportunity to engage with your audience to drive optimum email performance.

10.10 - 10.20am

The Future of Search and the High Street

Google is heavily promoting brick and mortar stores in its search results so now is the perfect time to explore the advantages in data and reach that retailers with a physical presence can tap into.

10.45-12.30pm

Interactive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value! Roundtable topics include: • Maximising Bricks + Clicks Capabilities - Branded3 • Mastering Video Marketing - Brightcove • Advanced Ad Words - Liberty Marketing • Optimising Email Performance - Communicator • Streamlining UX - Chain Reaction Cycles

12.30-1.30pm

Light lunch and networking

If you have any questions regarding the event please call 0207 870 3380.

Location:





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