Digital Marketing Summit 5 May 2016

Jenna will be joined by Chris Pile, Head of Digital at the NEC Group, to discuss how the brand has progressed on their journey to develop the ultimate single customer view. Find out about their objectives, the action plan and future aspirations for their email marketing strategy.

Tony will assert an evolved client/agency relationship and how this is shaking up the industry in 2016. What does this mean for the future of agencies as well as client's organisational structures? How digitally mature are you? He will offer five essential changes to get the best out of an agency in today's digitally-advanced world.

Delegates have the opportunity to put their questions directly to our speakers at these open, informal sessions, led by our agency partners.

Find out why video can be such a powerful marketing tool and how some simple changes can make all the difference to your video strategy.

What are the real processes by which we can influence our customers? Richard will demonstrate how perception, memory and judgement don’t work in the way that you think they do. Using the latest science to understand the way our brains work, Richard will show you the most powerful ways of changing consumer behaviours.

Delegates have the opportunity to put their questions directly to our speakers at these open, informal sessions, led by our agency partners.

How much should we be spending in PPC? How should we set up our Facebook Business page? How do we get more Twitter followers? How long does SEO take? What's the best cross-channel attribution model to use? How do I do the insane and vague thing my boss just asked me to do? Sometimes, we need to stop and ask ourselves if we're really asking the right questions. In a world where most of the information on the planet is accessible in some form via our benevolent deity, Google, it is becoming more and more valuable to know how to ask better questions than it is to know answers. But as you might be curious about the answer to the ultimate question of life, the universe and everything... “Forty-two!" yelled Loonquawl. "Is that all you've got to show for seven and a half million years' work?" "I checked it very thoroughly," said the computer, "and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you've never actually known what the question is.”

A number of brands have seen benefits when investing in being reactive across social, content and paid channels. Paul will be looking at where brands have got this right, where they have failed and how to stand out when being reactive.

Many of us marketers are still relying on one size fits all e-blasts to talk to our customers, yet this often leads to customers and prospects tuning us out and even unsubscribing. Per will share many examples of the ways that you can collect implicit profile information, explicit data, individual behaviour and even outside data to deliver highly relevant messages.

Ed will dive into where we've lost our way with the current marketing approach. Why the marketing mix is still as relevant as ever. Why marketing challenges are fixed by more than just one channel. And how the 360 method really works in a practical way.

International expansion doesn’t have to be daunting, but it does need to be done right. Franco will highlight the common pitfalls that businesses encounter when looking to expand internationally and share real-life examples.

There is a huge focus on content marketing currently. It is pointless creating content if it is not going to deliver against a specific business objective. James will offer some practical tips on how to get your content working harder for you. Showcasing real world examples this session aims to discuss practical steps to both create content in a more efficient fashion and implement content marketing campaigns to deliver against specific KPI’s. The session will also look at ways to identify the right social influencers for your brand and how to harness the power of their audience for a content marketing initiative.