Digital Marketing Summit 19 October 2017Request Ticket
Registration And Networking Breakfast
Chair Welcome, Event Orientation And Ice Breaker
Mobile Millennials – Maximising Brand Engagement
We explore techniques for maximising brand engagement with generation y and z; which methods to deploy to meet your brand objectives and how to capture the attention of this infamously hard to reach audience. The session will unpick the benefits of the channels and how to ensure your message cuts through the noise, leaving your brand better equipped to harness the thumb stopping power of great mobile content.
Client Services Director
If You Are Not Going To Punch Above Your Weight, Stop Punching Below Your Weight
We have been talking about email best practice for years: segmentation, automation, progressive profiling. The reality is however, that very few brands are actually doing this. In this presentation, Skip is going to reveal the results of dotmailer’s 2017 Hitting the Mark Report, discuss some of the reasons that brands are still primarily relying on batch and blast as well as exploring opportunities for brands with smaller marketing budgets to compete with the leaders in their sectors.
Networking And Refreshment Break
Director of Social
8 Million Stories Ltd
Making The Most Of Your Video Marketing Strategy In 2017
By 2019 video will account for 80% of all internet web traffic. Are you geared up to roll out an effective video strategy? We will discuss the best approaches, including some useful tips and tools to help you create an effective video content plan for the next 12 months.
Content Marketing Meets Machine Learning
With content supply exploding and organic social media reach declining, all as marketers commit to producing even more content in 2017, how do you get your message and story in front of new, ideal customers? The answer lies with your existing customers. Using AI and Machine Learning, Addition+ developed their own proprietary technology to build and target new and qualified audiences at scale. Through a customer case study, Peter will illustrate how Addition+ was able to drive results quickly and dramatically increase qualified reach.
Speaker And Presentation To Be Announced
How Voice Search And The Rise Of Interactive Personal Assistants Will Transform Search And How Customers Discover Brands
People around the globe are welcoming the likes of Alexa, Cortana, Siri and Google Assistant into their homes (and pockets) making them part of a routine that bakes natural voice search into their daily lives. Viewed by many as an interesting gimmick to amuse the kids and impress friends with, the new wave of voice activated p.a. software puts us a spoken command away from our favourite music, the latest news, today’s weather or an order from Amazon. But as businesses, what does the rise in voice search really mean? How does it affect on-site content strategy, SEO, mobile marketing and how do we adapt as marketers to improve conversion? Ian will discuss the rise and impact of voice search on the way we create successful digital strategy and provide advice on how to take full advantage of a shift in search behaviour as customers expect to get exactly what they ask for, wherever they are.
Networking And Refreshment Break
Head of Marketing
Red Hot Penny
Aggression, Efficiency And Budgets: Unravelling Awesome PPC
Join Russ Powell – Head of Marketing for digital growth experts Red Hot Penny – as he takes your hand and leads you into the world of pay-per-click (PPC) and biddable media marketing to give you insight into how you can (and probably should) be driving more online business for your brand. Illustrated with easy to understand models and real-life case studies, Russ will talk you through the need to balance aggression and efficiency with your PPC activity, and why you should probably be binning off the budgets that are more than likely limiting how effective you are online right now.
What Email Marketers Need To Know About AI
Everyone’s talking about the future of AI… but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he’ll go through real world use cases. You’ll leave with a list of business challenges that AI can solve – today – and a checklist of how you can implement the solutions.
Bye2Boring In B2B!
Are your agency relationships a love story or a nightmare? Luckily, this session will outline how you can get the results you want from the relationship you develop with your agencies. Andy will share examples, insight and techniques to make sure you’re getting the very best out of your agency; banishing dull and boring B2B marketing forever!
17:00 - 19:00
Drinks And Networking