Digital Marketing Conference 6 December 2017
TopicsAI Automation B2B Brand Management Community Management Consumer Behaviour Content Marketing CRM CRO Customer Experience Design & Build Digital Marketing Digital PR Display Advertising Ecommerce Email Marketing Marketing Automation Multi-Channel Marketing Omnichannel Pay Per Click Personalisation Real-Time Bidding SEO Social Media User Generated Content UX Video Web build
Registration and networking breakfast
Director of Marketing, EMEA & LATAM
Head of Commerce
Powering Toyota's European Digital Strategy
Delivering and maintaining a consistent digital presence across markets is no mean feat. How do get everyone to work towards common goals? And most importantly, how do put a framework in place that consistently delivers tangible results whilst enabling the business to improve their position in market? In this session, Jasper will talk through how Amaze did precisely this for Toyota Europe across multiple markets and share insight on Amaze’s continuous enhancements approach that you can apply to your brands.
Founder and Creative Director
Making Branded Content People Will Actually Care About
With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael will explore the three fundamental points of interactive content and what engages users online that so many brands miss.
What Email Marketers Need To Know About AI
Everyone’s talking about the future of AI… but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he’ll go through real world use cases. You’ll leave with a list of business challenges that AI can solve – today – and a checklist of how you can implement the solutions.
Networking and Refreshment Break
Building Trust And Confidence: AI Marketing Readiness In Retail And E-Commerce
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realize the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape.
Are you ready for AI? Join the presentation and find out more about Forrester`s most recent AI readiness study.
Head of Customer Success
Enterprise Account Manager
Automate Your Way To Customer Success
It’s not always easy to plan and schedule sophisticated email marketing campaigns. But when we know automated, multiple-dispatch email campaigns work better and reap more results than one-off emails, Marketers need to ensure they’re heading in that direction. Paul and Guy will discuss how to get started with email marketing campaign planning for retail success.
Co-Founder and Social Media Guru
Social Content Masterclass: The Best And Worst Of Social Media
To inspire social content creators at the Winter Marketing Conference, David Levin will take you on a journey through some of the best and worst media of recent times and the art of platform specificity. David's social agency, That Lot, which he founded with writer/actor/comedian, David Schneider (I'm Alan Partridge), create content and run social feeds for the likes of Channel 4, Jamie Oliver, HSBC and Have I Got News For You which will provide some of the content here, as well as mistakes by brands, confused celebrities and a few of the golden moments that make us feel happy for a few minutes. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. May contain jokes.
CTO Watson Customer Engagement UK&I
IBM Watson Marketing
Creating A Truly Differentiated Customer Experience With Cognitive Computing
Cognitive computing is fundamentally changing not only the customer experiences retailers are able to offer but it is also revolutionising our daily working environment. It’s only by combining artificial intelligence and advanced analytics that we are able to provide our teams with the tools they need to enable a seamless customer experience. Using case studies and real-world retail examples attendees will learn how the use of cognitive technologies are being used today to deliver a differentiated customer experience through inspirational customer journeys while enabling merchandisers and marketers to be more effective in their day to day work.
Head of Search
Voice Search Is About To Change Everything!
How To Make Sure Your Online Content Remains Visible
It's common belief that by 2020, up to 50% of online searches will be performed via voice. John Brasington, Head of Search at Pi Datametrics, showcases a unique dataset to reveal the impact of voice on organic search. He discusses what it takes to grow search visibility, traffic and revenue in a radically changing search landscape.
CEO and Founder
CEO & Founder
Hold Onto Your Seat And Notebook! Figaro Digital 21s: Fast Learning
Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide. Topics include:
- What We Learnt From Spending £1million On Facebook - Guy Levine, CEO and Founder, Return
- Ads Don't Sell Things, People Do: How Referral Really Is The Missing Marketing Link - Gideon Lask, CEO & Founder, Buyapowa
- How Virgin Trains Create Amazing Customer Moments And Marketing Magic
Head of Customer Success
Programmatic Lead, EMEA
5 Trends in B2B Marketing
The digital world has countless channels, such as websites, email, programmatic and social media. This means that the buyer's journey has grown increasingly complex, and so has B2B marketing. In this session, Bruna will cover five crucial trends that are defining the future of B2B marketing.
Networking and Refreshment Break
Head of Production
Creative & Digital Director
Cutting Through Noise Of Influencer Marketing
Influencer marketing is the hot new way to spend your marketing ££, after all who wouldn’t want consumers telling other consumers how incredible your product is? In this session, Thomas will offer his thoughts on how to critically examine your influencer campaigns so as to get the most out of them.
Customer Experience Manager
Weaponising UX To Increase The Strength Of Your Business Case
Marketers and UX are often at loggerheads because of the pressure of a looming deadline and a scope that has been fixed. At John Lewis we have been trying to get UX higher up the food chain, in a non intrusive way to help flesh things out earlier on. This has led to increased collaboration (lean/agile) and a breaking down of the silos of different departments.
17:00 - 19:00
Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.