06 Dec, 2017

Digital Marketing Conference 6 December 2017

Event Details

The Royal College Of Physicians, Regent's Park

Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day of insight, opportunities, and networking.  At this cross-industry event, we will cover the full spectrum of digital marketing; exploring the evolving relationship between brands and consumers, as well as key steps brands can take to build a more robust and long-term relationship with their customers.

The full day agenda will explore the topics of brand & creative; AI, machine learning & automation; search, social & content; plus the ever-evolving customer experience. So you can be sure to leave feeling inspired, empowered and ready to drive your brand’s growth.
The agenda will be updated as further speakers are added.

Ticket Costs:

  • Brands and not-for-profit organisations: £295+VAT
  • Agencies, technology companies, consultants and recruiters: £495+VAT
  • Buy 2 tickets and receive a 3rd free
  • Additional 10% discount for not-for-profit organisations
  • Call 0207 870 3380 or email paul.nichols@figarodigital.co.uk now for discounts, direct bookings and any questions regarding the conference.

 

8:15

Registration and networking breakfast

Brand & Creative

9:00

Innovating To Respond To Changing Expectations

Matt will share the ways Oxfam is using its digital services to increase transparency and provide a flexible and engaging service for the modern philanthropist.

Location: Wolfson Theatre

Customer Experience

09:25

Powering Toyota's European Digital Strategy

Delivering and maintaining a consistent digital presence across markets is no mean feat. How do get everyone to work towards common goals? And most importantly, how do put a framework in place that consistently delivers tangible results whilst enabling the business to improve their position in market? In this session, Jasper will talk through how Amaze did precisely this for Toyota Europe across multiple markets and share insight on Amaze’s continuous enhancements approach that you can apply to your brands.

Location: Wolfson Theatre

Brand & Creative

9:50

Making Branded Content People Will Actually Care About

With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael will explore the three fundamental points of interactive content and what engages users online that so many brands miss.

Location: Wolfson Theatre

AI, Machine Learning & Automation

10:15

What Email Marketers Need To Know About AI

Everyone’s talking about the future of AI… but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he’ll go through real world use cases. You’ll leave with a list of business challenges that AI can solve – today – and a checklist of how you can implement the solutions.

Location: Wolfson Theatre

10:40

Networking and Refreshment Break

AI, Machine Learning & Automation

11:05

Building Trust And Confidence: AI Marketing Readiness In Retail And E-Commerce

The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realize the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape. Are you ready for AI? Join the presentation and find out more about Forrester`s most recent AI readiness study.

Location: Wolfson Theatre

AI, Machine Learning & Automation

11:30

Automate Your Way To Customer Success

It’s not always easy to plan and schedule sophisticated email marketing campaigns. But when we know automated, multiple-dispatch email campaigns work better and reap more results than one-off emails, Marketers need to ensure they’re heading in that direction. Paul and Guy will discuss how to get started with email marketing campaign planning for retail success.

Location: Wolfson Theatre

Search, Social & Content

11:55

Social Content Masterclass: The Best And Worst Of Social Media

To inspire social content creators at the Winter Marketing Conference, David Levin will take you on a journey through some of the best and worst media of recent times and the art of platform specificity. David's social agency, That Lot, which he founded with writer/actor/comedian, David Schneider (I'm Alan Partridge), create content and run social feeds for the likes of Channel 4, Jamie Oliver, HSBC and Have I Got News For You which will provide some of the content here, as well as mistakes by brands, confused celebrities and a few of the golden moments that make us feel happy for a few minutes. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. May contain jokes.

Location: Wolfson Theatre

AI, Machine Learning & Automation -

12:20

Creating A Truly Differentiated Customer Experience With Cognitive Computing

Cognitive computing is fundamentally changing not only the customer experiences retailers are able to offer but it is also revolutionising our daily working environment. It’s only by combining artificial intelligence and advanced analytics that we are able to provide our teams with the tools they need to enable a seamless customer experience. Using case studies and real-world retail examples attendees will learn how the use of cognitive technologies are being used today to deliver a differentiated customer experience through inspirational customer journeys while enabling merchandisers and marketers to be more effective in their day to day work.

Location: Wolfson Theatre

Networking lunch

12:45

Networking Lunch

Search, Social & Content -

13:45

Voice Search Is About To Change Everything! How To Make Sure Your Online Content Remains Visible

It's common belief that by 2020, up to 50% of online searches will be performed via voice. John Brasington, Head of Search at Pi Datametrics, showcases a unique dataset to reveal the impact of voice on organic search. He discusses what it takes to grow search visibility, traffic and revenue in a radically changing search landscape.

Location: Wolfson Theatre

Figaro Digital 21s

14:10

What We Learnt From Spending £1million On Facebook

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

Location: Wolfson Theatre

Figaro Digital 21s

14:20

Ads Don't Sell Things, People Do: How Referral Really Is The Missing Marketing Link

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

Location: Wolfson Theatre

Figaro Digital 21s

14:30

How Virgin Trains Create Amazing Customer Moments And Marketing Magic

Maximise your takeaways as our speakers power through 21 slides against the clock; just 21 seconds per slide.

Location: Wolfson Theatre

AI, Machine Learning & Automation -

Search, Social & Content -

15:05

5 Trends in B2B Marketing

The digital world has countless channels, such as websites, email, programmatic and social media. This means that the buyer's journey has grown increasingly complex, and so has B2B marketing. In this session, Bruna will cover five crucial trends that are defining the future of B2B marketing.

Location: Wolfson Theatre

15:30

Networking and Refreshment Break

Search, Social & Content -

15:45

Video As A Precision Tool

The explosion of web video has left brands scrambling to create content. But what video best supports your marketing messages? And what storytelling do your customers care about? Where should you be placing this content, and what should you be spending on video?

Location: Wolfson Theatre

Brand & Creative

16:10

Cutting Through The Noise Of Influencer Marketing
Thomas Dawes

Creative & Digital Director

Godrej

Influencer marketing is the hot new way to spend your marketing ££, after all who wouldn’t want consumers telling other consumers how incredible your product is? In this session, Thomas will offer his thoughts on how to critically examine your influencer campaigns so as to get the most out of them.

Location: Wolfson Theatre

Customer Experience -

16:35

Weaponising UX To Increase The Strength Of Your Business Case

Marketers and UX are often at loggerheads because of the pressure of a looming deadline and a scope that has been fixed. At John Lewis we have been trying to get UX higher up the food chain, in a non intrusive way to help flesh things out earlier on. This has led to increased collaboration (lean/agile) and a breaking down of the silos of different departments.

Location: Wolfson Theatre

17:00 - 19:00

Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.
Location:





Partners: