12 Apr, 2016

Digital Financial Services Roundtable 12 April 2016

Event Details

The Hospital Club

With online banking and mobile apps dominating the way consumers now manage their money, the financial services industry faces challenges and opportunities.

The Digital Financial Services Seminar will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices.

After a series of presentations, each of our speakers will host a series of 20-minute roundtables. All delegates will have the opportunity to chat to each of our speakers.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

9.00-9.30

Registration, coffee and pastries

9.30

Introduction

9.35-9.45

Generating Links and Social Engagement in the Financial Industry
Laura Crimmons

Head of PR & Social

Edit Ltd

Laura and Mike will look at the challenges of achieving PR success within the financial sector, using evidence from previous campaigns for financial clients.

9.45-9.55

Getting Consumers’ Attention - And Keeping It

Consumers’ expectations of brands is evolving and the financial services sector needs to keep up. Aaron will explain how to catch and keep users’ attention by providing them with the best possible digital experience across channels and devices.

9.55-10.05

How AdWords Add Up: New Ways to Think About PPC

Pay-per-click has been transformed in the last couple of years. Whether you’re new to the practice or an experienced user looking to maximise your return, Gareth will provide a detailed analysis of the way advanced features like Remarketing and RLSA, Gmail Native and Customer Match are impacting these sectors. Pick up some inspiration for your AdWords strategy alongside specific tips you can implement right away.

10.05-10.15

Facing the Challenges of Personalised Content as a Financial Services Organisation

David, and John will discuss the digital marketing challenges NFU Mutual are facing such as a mobile responsive site and using key features like personalisation to increase engagement and conversion whilst balancing the need to fulfil regulatory obligations and what digital strategy they are implementing to overcome these obstacles.

10.15-10.25

The Evolution of Customer Acquisition

Advertisers have long pinned their hopes on traditional forms of behavioural targeting to reach new customers. As marketing technologies improve, businesses are turning to customer intent data as a way of identifying users that are most likely to convert and ensuring they’re in the best position when that happens. Financial services expert David will reveal some of the ways that companies in the finance sector are leveraging intent data to find the most suitable groups to target, with examples pulled from his group’s work with a leading global brands.

10:25-10:35

Creating a Complete Video Marketing Strategy

Video is being used by many companies in financial industries, but not always to its full potential. Jon will share tips and examples of best practice to show how to capitalise on the potential of video and help you to achieve your marketing objectives.

10.45-12.45

Roundtables

Delegates will have the opportunity to put their questions to each of our agency speakers.

12.30-1.30

Light lunch and networking

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.

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