Content Marketing Seminar 26 September 2017Request Ticket
Registration And Networking
Great British Chefs
Understanding Britain's Love Affair with Food
Are you a ‘Core Foodie’ or a ‘Weekend Foodie’? How does this impact the way you consume content? It might not be what you think! Using deep data, Great British Chefs has recently developed a report that challenges many of the long-held assumptions about Britain’s 14 million foodies. Sharing some of this insight (based on responses from a national panel of 2,000 people), Ollie will uncover how you can overcome demographic misconceptions and better market to different characteristic profiles.
The Big Shot
7 Things That Make You Scream About Influencer Marketing
Influencer Marketing is like teenage sex: Everyone talks about it, nobody really knows how to do it well, everyone thinks everyone else is doing it, so everyone claims they are doing it and doing it brilliantly. It is not easy to get right without years of experience. It is also important to consider the various stakeholders in influencer marketing – the influencer, the brand and the audience. James Erskine will outline some of the steps he and his team have taken in managing influencer marketing campaigns successfully, and outline 7 things that have made him scream (in a bad way) about influencer marketing.
Director & Head of Content
How To Get The Whole Story Behind User Intent
Current thinking on identifying audience intent isn’t working hard enough to uncover the whole story: the context of needs, emotions, wants, and life circumstances a single search is embedded within. Learn an audience research methodology that looks past keyword research and assumptions to paint a fuller picture of what your audience wants to know, and why they need to know it.
Networking And Refreshment Break
Speaker And Presentation To Be Announced
Tessa Zoe Tysome
Global Digital Manager
Content Is King But Context Is Queen
17:30 - 19:00
Drinks And Networking