23 Jun, 2016

Content Marketing Seminar 23 June 2016

Event Details

The Hospital Club, Covent Garden

Content lies at the heart of any brand’s engagement strategy. But how do you ensure it’s useful, shareable, findable and entertaining? And how do you establish its hard value to your business? At this session we’ll be joined by a team of experts who’ll explain how to create, curate, measure and maximise your content across devices and channels.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

2pm

Registration and networking

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

2.30-3pm

How to Monetise your Content Marketing

By now most brands know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Simon and Pam aim to show how content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives and ultimately demonstrate a clear ROI. They will outline a top level process and the overarching principles for devising and implementing effective content monetisation strategies.

3-3.30pm

How Emotions Play an Essential Part in Content Marketing Success

With over 2 million blog posts being uploaded everyday, it's more difficult than ever to stand out from the crowd and make an impact with your content. Paul will look at how incorporating emotion into your content marketing strategy can boost user engagement and social reach.

3.30-4pm

Creative Content: Practical Tips On How To Make More Of It

How do you make engaging, creative content when you have to make it 365 days a year, your budget’s been cut and your creative agency insists that there needs to be a Planner, two Senior Creative’s and a Bafta-winning Director (sounds expensive!) working on your weekly blog post and video?

4-4.30pm

Networking break

4.30-5pm

Using Content Marketing to Sell Stuff

Old fashioned SEO tactics such as researching keyword volume to map intent, and diligence in analysing competitors are fine but will only get you so far. Once you've got someone to your website, it's language that's going to do the work: language that's engaging, expert, and draws readers on to the bitter end. Simon will go through a real case study where an editorial approach to content marketing has influenced new customer sales and led to huge gains in organic traffic.

5-5.30pm

Identifying New Content Opportunities and Writing For User Intent

SEO and content are very closely aligned. The ability to create relevant, engaging and useful content in a world where content is being created constantly is key. In this talk Steve will explore the ways that we can identify content opportunities and, once identified, how to ensure it's useful and valuable for users and search engines.

5.30-7pm

Drinks and networking

If you have any questions please call us on 0207 870 3380.

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