Content Marketing Seminar 23 June 2016
A valuable seminar of varied and broad digital content that will help shape our digital strategy.
Senior Marketing Manager, New York Bakery Co
Director of Social
8 Million Stories Ltd
Client Services Director
8 Million Stories Ltd
How to Monetise your Content Marketing
By now most brands know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Simon and Pam aim to show how content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives and ultimately demonstrate a clear ROI. They will outline a top level process and the overarching principles for devising and implementing effective content monetisation strategies.
SEO Account Co-ordinator
How Emotions Play an Essential Part in Content Marketing Success
With over 2 million blog posts being uploaded everyday, it's more difficult than ever to stand out from the crowd and make an impact with your content. Paul will look at how incorporating emotion into your content marketing strategy can boost user engagement and social reach.Watch Video
Owner and Creative Chief
Creative Content: Practical Tips On How To Make More Of It
How do you make engaging, creative content when you have to make it 365 days a year, your budget’s been cut and your creative agency insists that there needs to be a Planner, two Senior Creative’s and a Bafta-winning Director (sounds expensive!) working on your weekly blog post and video?Watch Video
Using Content Marketing to Sell Stuff
Old fashioned SEO tactics such as researching keyword volume to map intent, and diligence in analysing competitors are fine but will only get you so far. Once you've got someone to your website, it's language that's going to do the work: language that's engaging, expert, and draws readers on to the bitter end. Simon will go through a real case study where an editorial approach to content marketing has influenced new customer sales and led to huge gains in organic traffic.Watch Video
Head of SEO and Social Media
Identifying New Content Opportunities and Writing For User Intent
SEO and content are very closely aligned. The ability to create relevant, engaging and useful content in a world where content is being created constantly is key. In this talk Steve will explore the ways that we can identify content opportunities and, once identified, how to ensure it's useful and valuable for users and search engines.