20 Jun, 2017

Content Marketing Seminar 20 June 2017

Event Details

The Hospital Club, Covent Garden

It’s been hammered into marketers that ‘content is king’. They’re three of the most commonly used words in digital marketing. It’s important for SEO. It builds relationships with consumers. It can help gain sales and leads. But how should brands and companies ‘do’ content? How do you make sure it’s infamously ‘sticky’? And how do you establish its hard value to your business? At this session we’ll be joined by a team of experts who’ll explore how to create, curate, measure and maximise your content across devices and channels.

The agenda will be updated as further speakers are added.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

14:00

Registration And Networking

14:30

How To Get The Whole Story Behind User Intent

Current thinking on identifying audience intent isn’t working hard enough to uncover the whole story: the context of needs, emotions, wants, and life circumstances a single search is embedded within. Learn an audience research methodology that looks past keyword research and assumptions to paint a fuller picture of what your audience wants to know, and why they need to know it.

15:00

Scribble Live Speaker & Presentation TBC

15:30

Speaker And Presentation To Be Announced

16:00

Networking And Refreshment Break

16:30

Speaker And Presentation To Be Announced

17:30 - 19:00

Drinks And Networking
Location:





Partners: