Content Marketing Seminar 10 March 2016
Brilliant speakers and presentations. I would highly recommend.
Digital Communications Manager, RAF Benevolent Fund
Archived: Jon Quinton
Ideas and Content that Work
It’s one thing for a brand to produce content. It's another for that content to generate results and business growth. Jon will present a step by step method for ensuring confidence in your content ideas. Using tools such as Reddit for examining what works, he'll provide tips to implement in your day to day work, making your content more successful.
Digital Content Manager
LloydsPharmacy Online Doctor
Sex Sells... Or Does It? Brutal Content Marketing
Let's face it, some products sell themselves. Virtual reality headsets, luxury super-cars, commercial space travel. It doesn't take much to get the media excited and the links fly off the proverbial shelf. But not every business has that luxury. Some products are hard to get excited about. They aren't sexy. They don't have ambassadors. They don't get natural links. And they don't make it easy on content marketers. Fraser will explain how to create brilliant content marketing for the toughest of products.
Client Services Director
What is the Point of your Content Marketing?
Content marketing is an essential part of today’s digital mix. Research by Contently recently found 73 per cent of marketers were doing more content than ever, yet 46 per cent say it’s ineffective or distinctly average in performance. Many companies are producing content for content’s sake. So how do you create content that will improve your rankings, engage with your prospects or get mass-media attention? Chris will share his experiences in PR and digital, along with agency insights that will help you keep your content marketing on track and delivering tangible results.Watch Video
Digital Upcycling: How To Resurrect Dead Content
Is your brand sitting on a goldmine of underperforming content? Digital upcycling explains why it’s often best to work with what your website’s already got. Find out from Phil how your dormant content can be brought back to life.Watch Video
Great British Chefs
Content Marketing With Partners
Great British Chefs has pioneered content marketing in the world of food publishing. They have worked with brands as diverse as Celebrity Cruises, Cawston Press, Jus Rol, Barbour, Cath Kidston and the British Tomato Growers Association. Ollie will share a series of case studies to show how to make an impact when working with publishers.Watch Video