B2B Spotlight: Digital Marketing Roundtable 13 April 2017
9:00 - 9:30
Registration, Coffee, Pastries And Networking
Co-founder & CMO
Start-up To Scale-up: 3 Secrets To High Growth
Digitisation has opened up a world of opportunity for companies looking to grow exponentially – but now delivering a great product is only half of the battle. From choosing the right digital marketing channels to harnessing B2C tactics, this session will impart the cultural and technological secrets that can unlock high-growth.Watch Video
The Art Of B2B Lead Generation
Discover how to use digital marketing channels to target even the most niche audiences, products & services. Curated's founder, Simon has spent 13 years generating new business for B2B companies and will showcase successful strategies and tactics using real client case studies - as well as sharing some tales of what to avoid!Watch Video
Digital Marketing Consultant
B2B Quick Wins To Accelerate Your Analytics
5 quick and actionable tricks you can use in Analytics to better track and optimise campaigns and channels in business to business marketing.Watch Video
Bye2Boring In B2B!
Are your agency relationships a love story or a nightmare? Luckily, this session will outline how you can get the results you want from the relationship you develop with your agencies. Andy will share examples, insight and techniques to make sure you’re getting the very best out of your agency; banishing dull and boring B2B marketing forever!Watch Video
Client Strategy Director
Marketing In The Era Of The Breathless Business
Recent research from Octopus Group has found that B2B marketers are over-worked, under-valued and struggling with strategy. 65% are more stressed in their job than they were a year ago and 53% say they have “too much to do with too little time”. Senior marketers are torn between delivering on strategy and getting the day job done, whilst battling to cope in a changing world that’s in hyper-drive. In this session, we’ll be exploring how this situation has arisen and what can be done to tackle it. Find out how to get your breath back by becoming slicker, smarter and stronger through innovation, using available resources better, and renewing the focus on the customer.Watch Video
Catching The Big Fish – How B2B Brands Can Successfully Turn Warm Leads Into Paying Customers
B2B brands are spending millions of pounds on advertising campaigns to drive interest and engagement, and after all those new leads have been generated, how do we really know the quality of opportunities flowing into our pipeline?
With the GDPR deadline in mind, how will the ways we collect, use and store data change the face of B2B marketing?
Discussing advanced data enrichment and ABM techniques, Sandra will discuss how marketing and sales alignment on strategy and data can alleviate marketing frustration, reduce sales lethargy and prevent customer disappointmentWatch Video
10:30 - 12:40
12:40 - 13:30
Light Lunch And Networking