12 Dec, 2017

B2B Spotlight: Digital Marketing Roundtable 12 December 2017

Event Details

The Hospital Club, Covent Garden

The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be the roles of analytics, search, social media, content, web design and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts.

The agenda will be updated as further speakers are added.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

 

9:00 - 9:30

Registration, Coffee, Pastries And Networking

9:30

Beating The Buzzwords: Making Content Marketing Work

Struggling with making more of “content”, “inbound” and “marketing automation” than just a snappy-sounding sentence in a marketing presentation? Here will be a few thoughts on how to structure a programme that actually works to deliver business results, with examples from B2B financial services.

9:40

The 7 Stage Framework For Nailing B2B Digital Marketing

David will be offering hints, ticks and tricks to getting the most out of your B2B digital marketing programme. By utilising the 7 stage framework championed by Curated, David will show how to achieve your B2B digital marketing goals for 2018.

10:00

The B2B Pitch: Getting It Right For Client And Agency
Alan Cooper

An agency pitch to a B2B organisation is often different from B2C. Alan will give you an insight for before, during and after the pitch to make agency selection more effective, and give examples of how getting it right can lead to some great results.

10:10

Key Considerations for B2B Video Marketing

As brands continue to fight for consumer attention in the digital landscape they need to constantly be on the lookout for new and inventive ways to engage consumers and stand out from the competition. Video is unmatched in its ability to influence, captivate and connect with audiences and recent developments are providing brands with even more ways to stand out. In this session Willem will explore some key video considerations for B2B marketers, and share a short case study that demonstrates how B2B companies can make the most of their video investment.

10:20 - 10:30

Refreshment Break

10:30 - 12:30

Interactive Roundtables

12:30 - 13:15

Light Lunch And Networking
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