Tradedoubler devises and implements performance marketing strategies for companies that want to boost online revenue. Our core business is based on a technology platform that enables advertisers to run different types of programmes across our international publisher network. In 2014 we generated €2.7 billion incremental revenue for over 2,000 clients across our network of more than 180,000 online and mobile publishers.
Tradedoubler is evolving: we are currently rolling out a new strategy to take a leadership position with an expanded international performance marketing offering. The optimisation of multiple high quality traffic sources, the use of our proprietary integrated performance marketing technology and expertise that delivers deep data-driven insights into consumer behaviour are all at the heart of the new Tradedoubler.
Aftab is an Account Director at Tradedoubler, managing one of the Client Services teams. He is tasked with driving the strategy and supporting the team across a number of prestigious clients. His background is very much agency-side, having joined Tradedoubler in 2015 from Neo@Ogilvy where he oversaw the Affiliate team. Whilst there he helped deliver the international affiliate management for Sony and British Airways. Prior to Neo@Ogilvy, he managed various pan-European campaigns whilst at the Munich-based performance marketing agency, nonstopConsulting (now UDG). With his extensive expertise within the industry, Aftab has worked across some of the foremost clients in performance marketing: Orange, Disney Store, HUGO BOSS and American Express to name but a few.