The Big Shot help brands use content to satisfy marketing objectives and to provide their target audiences with great branded content.

Combining vast experience in both brand marketing and content creation the agency provides a full service from audit and consultancy through to creative, production and distribution through our dedicated seeding service The Big Shout

All Industries


James Erskine

Managing Director
The Big Shot

James Erskine has worked in the arena of ‘content’, ‘advertorials’ and ‘advertiser funded programming’ since he joined OMD UK as media planner/buyer in 2000. Since then he has worked with a number of brands and organisations including Vodafone, The British Army, Penguin Random House, the ATP, Dubai Tourism and Harper Collins to engage their target audiences on a level beyond traditional advertising. His work for Haymarket Brand Media was nominated for a PPA Award and his work for National Grid targeting students was nominated for a Marketing Week Engage Award.

He currently is responsible for strategy at The Big Shot, where he and his team fuse editorial, social and media partnership techniques to deliver business results for a broad client roster. In addition, it is his role to develop and deliver strategic solutions for The Big Shot’s key clients.


10 Point Plan: Influencer Marketing

With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…