We’re Spinnaker.

A team with a flair for creating innovative, interactive and insight driven marketing.

We’re about building brands, social sharing and relationship marketing across channels and devices. We deliver advertising, content, social media, and CRM that drive human interaction and engagement. This is borne out of data and insights gathered through observation and listening.

We could talk for ages about our amazing tools, gizmos and toys but at the end of the day it’s all about how we use them that allows us to make a human connection. We call it brand humanisation.

We’d love to chat about your brand challenges, and if you would like to see a few examples of when we’ve nailed a tricky brief, outsmarted the competition, performed a world-first, or simply shown a brand’s human side come and have a chat.

 

People

Rich Coggin

Creative Partner
Spinnaker

Rich has been in the advertising industry for the last 24 years and has worked with some top notch agencies and clients and won a host of awards along the way. He’s Creative Partner at Spinnaker London where he leads the charge in what they call ‘The Art of Conversation’ for digital, social & content marketing. Rich and the Spinnaker team are experts in generating buzz around a brand, serving up delicious social content campaigns, and creating innovative ways to get brands talked about, make them visible, relevant, entertaining and desirable.

Tessa Williamson

Senior Account Director
Spinnaker

Tess has enjoyed a sixteen-year career in the industry, with fourteen spent on the agency side. Her prior experience in food and drink covers brands including Diageo, Carlsberg, Heinz Baby and Rachel’s Yoghurt.  In her current role at Spinnaker she looks after HiPP Organic along with Divine Chocolate, Little Chef and Ballymaloe Relish. A true consumer champion who really likes getting under the skin of client audiences, ensuring that all activities are truly engaging, Tess particularly enjoys the challenge of marketing to foodies.

Robert Goldsmith

Managing Partner
Spinnaker

Robert has worked in the creative agency business for over 23 years. He spent his formative years at Ogilvy before joining Willox Holmes & Law (now WARL). He then spent several years at TBWA before setting up his own data driven direct and digital agency, Blue Skies. This was acquired by Haygarth where he became Managing Director and Head of Planning. Leaving to set up another agency in 2004, he now owns and runs Spinnaker.

Articles

Marketing to Mum: The Importance of Knowing Your Audience

Ahead of Tuesday’s Figaro Digital Food and Drink Conference, we spoke to one of our brilliant speakers, Tessa Williamson of…

5/09/2016

From Persuasion to Participation

Robert Goldsmith, Managing Partner at Spinnaker, explains why the successful marketing models of the future will be more naturally in…

31/07/2015

Human Evidence

Robert Goldsmith, Managing Partner at Spinnaker, on why evidence-driven marketing can help humanise your brand For many years scientists, archaeologists…

7/01/2015

Everything is Awesome (With an Emotionally-infused Content Strategy)

The Lego Movie poster Jonathan Gaiger, Social Media Manager at Spinnaker, looks at the way LEGO engaged its community around…

4/06/2014

Making Eye Contact

Robert Goldsmith, Managing Partner at Spinnaker, explains why images and video deliver both engagement and ROI – and why they’re…

8/11/2013

Thoughts on Vine

Jonathan Gaiger Jonathan Gaiger, Digital Account Executive at Spinnaker, examines the potential of Twitter’s new mobile video sharing service Twitter…

22/04/2013

Appetite for Digital: The Emerging Potential for Grocery Brands

Rapid digital developments should provide food for thought for smart grocery brands The digital marketing opportunities for grocery food brands…

24/03/2011

Videos

The Art Of Social Video

by Rich Coggin, Creative Partner at Spinnaker

27/02/17

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