Search Laboratory helps its clients maximise profit from their website by improving their position on Google and other search engines. The company works to increase clients’ online visibility using content marketing and online PR, technical SEO, paid media and analytics. Specialising in global search marketing, Search Laboratory helps businesses gain traction in international markets by optimising their content and search campaigns in more than 35 languages.


Dan Yeo

Head of Media and Online Relations
Search Laboratory

Dan is the Head of Media and Online Relations at global digital marketing agency, Search Laboratory. His team is responsible for building lasting relationships with key journalists, bloggers and industry influencers, and pitching them engaging stories for clients, such as Viking, OVO Energy, and giffgaff, as part of their SEO strategies. Dan combines creative content with a data-driven approach, and has been instrumental in developing Search Laboratory’s in-house media relations software, LinkLab.

Chris Woolford

Client Services Director
Search Laboratory

Chris converted to search engine marketing following 14 years in the PR industry. He has developed content campaigns for the likes of Sony, O2, Office Depot, PayPal and Interflora using whatever it takes – be it flaming firework flower petals or giant Darth Vader Post-It murals – to get effective results. Chris is Client Services Director at Search Laboratory – a global leader in search engine marketing, specialising in English and multilingual SEO and PPC.

Ian Harris

Founder & CEO
Search Laboratory

Ian is the founder and CEO of global search engine marketing agency Search Laboratory. For the last nine years his unique scientific and mathematical approach to content marketing, SEO and pay-per-click advertising has seen him grow Search Laboratory from a two-man operation in 2005 to today employing over 160 in-house search specialists and linguists, managing a client list including BT, Viking, VisitBritain, Ted Baker and Superdry. Previously Ian was CTO for one of the world’s largest web localisation companies. Here he helped companies such as British Airways, IBM and HSBC tap into new overseas markets online.


Content Marketing: Finding The Right Story

Content production is a huge priority for brands looking to keep their consumers engaged and inspired, but this can sometimes…


10 Point Plan: Search

Ian Harris, Founder and CEO at Search Laboratory, highlights 10 issues shaping the sector in 2016 AMP expected to improve…