Hi, we’re Rufus Leonard. We create experience by design.
We deliver business value by combining innovative design thinking with technology to create transformational brand experiences for some of the UK’s leading brands such as Odeon, Stagecoach, PizzaExpress, the AA, John Lewis Partnership, O2, Lloyd’s Banking Group, Premier Inn, Royal Mail and British Gas.
We believe a brand is the sum of all the experiences you have with it, and that better brand experiences provide a powerful competitive advantage. We define, design and deliver everything brands need to create a market-leading brand experience across all of their touch-points.
Rufus Leonard was founded in 1989 by Neil Svensen and Darrel Worthington. 25 years of organic growth built on two core pillars of design and digital have seen us develop a unique breadth and depth of offering which includes brand, digital, content, service, design, data, consultancy and innovation.
In 2015 we were named BIMA’s Agency of the Year, as well as The Drum’s #2 Elite agency for both digital and design.
Based in a former Drill Hall in Farringdon, we are now 145 people and 5 dogs.
Industry:Agricultural Business Educational & Vocational Financial Food Insurance Media Retail Telecommunications Travel Utilities
With more than 20 years’ experience gained at some of the world’s leading network agencies including DDB, BBH, WCRS, Laurence was most recently responsible for building and developing a 10-strong team of multi-disciplined strategists at AKQA’s award-winning Amsterdam office. He relocated to join Rufus as chief strategy officer in April 2015. Heading up Rufus’ ever-expanding strategy team, Laurence is responsible for creating bespoke and rewarding digital brand experiences for clients, including PizzaExpress, Lloyds Banking Group, the AA and Stagecoach.
Head of User Experience
Andy has more than 15 years’ experience working in the user experience industry. He’s worked across several industry sectors for clients including British Gas, The AA, Stagecoach, Bupa, O2, Skype and eBay. As Head of User Experience at Rufus, Andy’s role involves collaborating across the agency to inject UX thinking into projects and pitches, building, developing and managing the UX team and facillitating workshops both internally and with clients. He was also listed on the UX Power 500, a global list of the 500 most influential people working in UX.
Chief Technology Officer
Peter leads Rufus’ 30-strong tech team. He has overall responsibility for technology platform choices and the process and standards which underpin how Rufus build, run and support solutions for clients. A lover of all things online, Peter built his first website in 1994 and, after a stint working for companies developing ICTs in the old USSR, came to London in 1998. As a developer, he was instrumental in creating Lloyds’ first ever online banking service, and was also a key figure in the set-up and execution of online retail platforms for Smart and Mercedes-Benz – another first at the time. Peter has a degree in business psychology and a masters in multimedia systems, and joined the board in 2010.
Ross joined Rufus in 2014. As Strategy Director, Ross works on helping establish the balance between a brand’s commercial and market aspirations and business objectives, its current or planned capabilities and the needs and behaviours of current and future customers. Ross works closely with the design/UX and delivery teams to help turn this work into a real and relevant customer experience.
Prior to Rufus, Ross worked at Engine and at IDEO in London and San Francisco as a Service Designer. Most recently, Ross was a Strategy Director at Wilson Fletcher. He has worked across the full lifecycle of design and innovation projects for clients such as BT Sport, RBS, Pizza Express and The AA.
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