Mention Me is a software-as-a-service (SaaS) tech platform that allows retail marketers to create custom branded refer-a-friend programmes, which can be segmented and AB tested.  This enables optimisation over time, and the ability to plan and execute promotions designed to secure the maximum number of new customers. Our business model is performance based, with retailers paying us a percentage of each newly introduced customer’s order. This limits their risk and we grow by delivering as many new customers as possible.

We have expanded from a team of 4 in 2015 to 26 today, and now power refer-a-friend or member-get-member programmes for over 200 brands including some of the most well known and fastest growing retailers in the UK, Europe and the US. Brands include Bloom & Wild, Farfetch, OVO Energy, Radley, Oliver Sweeney and Emma Bridgewater.

Mention Me referrals deliver over £750k in new customer revenue to our clients every single week. As a small business we have recently received industry recognition winning Best Tech Startup in Drapers Digital Festival 2017, Finalist in Retail Week’s Tech Awards 2017 and Finalist in The Drum’s Marketing Awards 2017.

Prior to launching Mention Me, the founders Andy Cockburn (CEO) and Tim Boughton (CTO) had extensive experience delivering rapid growth at a number of successful businesses. We have continued to nurture and grow our innovative culture, encouraging each other to be bold and test things; be that new AB experiments, new product features or even personal team passions through our hackathons and charity projects.

People

Courtney Wylie

VP Product & Marketing
Mention Me
Courtney has almost twenty years experience working for online businesses across marketing, product marketing and product development. From small start-ups right through to complex international organisations. Getting a great product / market fit and then bringing it to market in a successful way is what inspires and drives her.

 

Andy Cockburn

CEO & Co-founder
Mention Me

Andy is CEO and Co-founder of Mention Me, blazing a trail for referral marketing. Mention Me recently received industry recognition winning Best Tech Startup in Drapers Digital Festival 2017, Finalist in Retail Week’s Tech Awards 2017 and Finalist in The Drum’s Marketing Awards 2017. Andy has extensive experience delivering rapid growth at a number of successful businesses, over 15 years within retail and technology. This includes as UK Managing Director of HomeAway, the world’s largest market-place for holiday rentals (that floated on the NASDAQ for $3B), and as founder and CEO of Wigadoo, a technology start up in the social payment space. He began his career at the strategy consultancy Bain & Company and has an MBA from INSEAD and MA from Cambridge University.

 

Articles

Referral Marketing: The Revival Of Trust In The Digital Age

As marketing is seen as increasingly more subversive, intrusive and generally untrustworthy, brands are making increasing efforts to ‘humanise’ their…

24/10/2017

Tailoring Your Referral Campaign For Generation Z

Much has been written about Generation Z (also known as Centennials or Post-Millennials) and how they communicate and their demand…

2/10/2017

Press Releases

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most…

Dobell, a leading global online retailer of men’s smart wear, has appointed Mention Me to power its new referral programme…

Luxury menswear brand Oliver Sweeney, famous for their hand crafted leather shoes, is launching a referral marketing campaign powered by…

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