Zaid began his career as a Marketing Graduate Trainee at Unilever. There he spent eight years working his way up to the position of Senior Global Innovation Manager on the Lynx/Axe brand.
His first foray into the agency world was at Mother, where he worked as Strategy Director across Emap, Diageo, Coca-Cola, Boots and the legendary Shane Meadows Somers Town film for Eurostar. Five years later, he left to join RKCR/Y&R as Head of International Planning, leading the effort on Land Rover and Bacardi. He was subsequently promoted to Managing Director of Saint – their 70 strong digital agency – where he lead the agency to two-time agency of the year in 2010.
After Saint, Zaid returned to his strategic roots, donning the title of Chief Strategy Officer at TBWA. Three years later, he decided to move to McCann London. After just six months at the agency, Zaid was promoted to CEO.