Holistic Email Marketing is a results-oriented email marketing consultancy. Through our many years of experience in the industry we have concluded that to get the best out of email marketing, you need to base it on the customer journey. We created the Holistic approach, which is about creating conversion-focused, customer-centric marketing strategies with email at its heart. Unlike traditional multi-channel marketing that starts with a channel strategy, we start with the customer’s needs. And through persuasion techniques, marketing automation and cross-channel learnings, we craft a personalised journey that converts. So your customers meet their goal, and you meet yours.

How the Holistic approach can help you

  • Deliver a better, more personalised customer experience

A seamless journey is good for your customers, which is great for you.

  • Increase the value of your conversions

Remove barriers to purchase to achieve small uplifts that add up to a lot.

  • Grow your list

Build a bigger customer base by converting more of your website visitors.

  • Solve problems and spot opportunities

Share learnings across all channels with strategic Holistic Email Testing.

  • Expand your email marketing budget                                                                                                                                

Prove the value of email to your business by putting it at the heart of your strategy.

Holistic Email Marketing is lead by Kath Pay, a recognised industry thought leader.

Visit us at http://www.holisticemailmarketing.com/

People

Kath Pay

CEO & Founder
Holistic Email Marketing

Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Many years ago she coined a phrase, “Holistic Email Marketing” and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the brands she has either trained or helped over the years are: Ebay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, Wowcher, Woodhouse, Lloyds Online Pharmacy, Bally, Barbour, Paul Smith, and Marks and Spencer – just to name a few.

Articles

Let Strategy Drive Your Technology Decisions

Choosing a new email or marketing automation platform is like being invited to pick out your own present from an…

31/07/2017

Tackle Inactives By Designing For Their Buyer Personalities

We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and…

17/07/2017

Email Is The Ultimate Push Channel. It’s Not A Shove Channel

It’s time to appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance!…

26/06/2017

Customers Over Channels: Why Holistic Marketing Automation Takes A Customer-First Approach

“When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed…

18/04/2017

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