Articles

Advertising On Instagram: Should You Be Doing It?

If your business already advertises on Facebook, Twitter and LinkedIn, why would you consider now investing time and money in…

22/11/2017

Joining The Dots Between Marketing And User Experience

Collaboration between User Experience (UX) and marketing teams is vital. Together, these two cohorts of brand strategy combine context with…

22/11/2017

Google AdWords Advertising is Great… But Don’t Forget Bing Ads

Half way through 2017, Statista revealed that Google held an 83.49 per cent market share of online searches. Of that…

16/11/2017

Paid Opinions? The Delicate Balance Of Influencer Marketing

To exist in the digital space is one thing, but to sustain conversation with your consumers digitally is a whole…

14/11/2017

Making Google Your Friend: Paid Search & SEO Seminar Roundup

Marketers have battled through 2017, a year packed full of exciting developments in the digital space, and search marketing provides…

13/11/2017

What Social Media Site Has The Highest User Activity?

As with anything, quantity does not necessarily mean quality when it comes to digital marketing. It can be great news…

9/11/2017

Out-Of-The-Inbox Communication: Email Seminar Roundup

As digital marketing continues to expand with new capabilities, new technology and new methods, it’s perhaps somewhat reassuring to know…

8/11/2017

The Christmas Countdown is on: What’s Your Twitter Marketing Strategy?

Halloween has come and gone, so that means one thing… the countdown to Christmas has begun. Whereas the best laid…

6/11/2017

Wish You Were Here: Transforming Content At TUI

After a glamorous rebrand, TUI Group have come out on the other side with a new UK name, a redefined…

6/11/2017

The Figaro Digital Digest: 3rd November 2017

Just a few days into November there have been some big updates announced. We’ve summed up all the biggest stories…

3/11/2017

Evolving Design: The New Human Checklist

The process of service, product and experience design has been greatly shaped by the capabilities of digital, and the technology…

31/10/2017

5 Must-Haves When Writing Content for Websites

Sometimes you can have perfect pros, a must-read topic, and can share your posts on social, but you simply don’t…

30/10/2017

The Figaro Digital Digest: 27th October 2017

Halloween may be just a few days away, but hopefully the latest digital marketing news won’t scare you too much.…

27/10/2017

The Figaro Digital Digest: 20th October 2017

This week the UK was swarmed with Saharan sand, scientists witnessed a collision between two neuron stars, and President Trump…

20/10/2017

Gen Z: The Digital Marketer’s New Best Friends?

In recent years, Generation Z have arrived quietly on the digital marketer’s radar, easily assimilating themselves, and their buying habits,…

17/10/2017

The Next Generation of Programmatic

There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…

17/10/2017

The Figaro Digital Digest: 13th October 2017

It’s almost Halloween. Have you got your costume ready? Either way, let’s take a look at this week’s digital news…

13/10/2017

Emotion And Ego: The Formula Of Successful Content

What makes a good piece of content? Is it creative resource, celebrity endorsements, big budgets? Humour, kittens or a catchy…

13/10/2017

Social Media Marketing: What Happened To Twitter?

Since its conception more than 11 years ago, Twitter has grown to become one of the world’s largest social media…

10/10/2017

The Figaro Digital Digest: 6th October 2017

From analysing brain signals to Facebook admitting it doesn’t know everything, read about all the latest happenings and digital marketing…

6/10/2017

What Does It Take To Be Creative Today?

When digital marketers look for inspiration, there is a whole host of ground-breaking case studies, industry news, and technological innovations…

3/10/2017

The Figaro Digital Digest: 29th September 2017

It’s officially Autumn and the countdown to Christmas has begun! What are the latest digital marketing news stories to come…

29/09/2017

Marketing Teams of The Future: AI, Digital Transformation And Recruitment

As an industry that is constantly evolving, digital transformation requires a certain agility, not just within the transforming businesses, but…

29/09/2017

Is Interactive Content Marketing The New Blogging?

Marketers seek content that an audience not only consumes, but is enjoyed and encourages an action. However, internet users are…

25/09/2017

Unlocking The Metrics Of Visibility: Q&A With Olly West, WebBox Digital

We caught up with Olly West, Digital Marketing Manager at WebBox Digital, to learn more about what metrics to use…

25/09/2017

The Figaro Digital Digest: 22nd September 2017

From eye tracking research on how people view mobile ads to a report on which celebrity searches are most likely…

22/09/2017

The Met Office: Building the Brand through Weather Storytelling

Established in 1854, the Met Office has a long history of being a weather forecasting service focused on science and…

20/09/2017

Great Expectations For Modern Philanthropy

With the speed and ease of the digital world altering consumer behaviour, a fast, easy-to-use digital service is now expected…

18/09/2017

The Figaro Digital Digest: 15th September 2017

The kids are back in school, X Factor and Strictly Come Dancing have started, and the weather is, well… less…

15/09/2017

A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue

Ahead of a new season, football teams are trending across digital platforms as they compete to share their latest news.…

4/09/2017

What is Programmatic Advertising? The Basics

Over the last year or so, you may have heard a lot about ‘programmatic’ and how effective it can be.…

1/09/2017

The TfL TravelBot: Usability, Accessibility, And Empowerment

So far this year we’ve seen the launch of many a chatbot, but considerations of user experience and practicality are…

29/08/2017

The Figaro Digital Digest: 25th August 2017

It appears that if you blinked, you probably missed summer here in Britain this year. You won’t miss out on…

25/08/2017

Digital Marketing 2017: The Story So Far

As the Bank Holiday approaches, we thought we’d take the opportunity to reflect on some of the fascinating insights shared…

25/08/2017

Making The Most Of Your Analytics

What analytics should you be using to determine if your marketing strategy is working or not? What are the most…

24/08/2017

Back to School: Our Favourite Mum-Focused Social Media Campaigns

Whether you’re a teacher or a mum to young children, when the end of August comes around each year, it…

24/08/2017

The Way We Search: Seminar Roundup

Last week we ran our Paid Search and SEO Seminar at the Hospital Club in Covent Garden, where delegates were…

22/08/2017

The Figaro Digital Digest: 18th August 2017

What’s the latest from the digital marketing world? Find out by reading our brief overviews of this week’s biggest stories.…

18/08/2017

#FigDigThrowback: Summer Digital Marketing Conference

It’s Throwback Thursday! We take a look back at our Summer Digital Marketing Conference and revisit the key insights from…

17/08/2017

Mixcloud: On A Cloud Of Its Own

Following his insightful contributions on the Founders’ Panel at the Figaro Digital Marketing Conference last month, we spoke to Mixcloud’s…

15/08/2017

The Figaro Digital Digest: 11th August 2017

Where did the summer sun go? If you’re feeling blue now the skies have turned grey, we’ve got you covered.…

11/08/2017

Email Marketing And CRM Seminar Roundup

Last week delegates at our Email and CRM Seminar at The Hospital Club in Covent Garden were treated to some…

8/08/2017

The Figaro Digital Digest: 4th August 2017

Can you believe it? It’s August already! 2017 is flying by and, if you don’t take five minutes to pause,…

4/08/2017

How to Master Google AdWords Remarketing Campaigns

Google AdWords remarketing is one of the best online marketing tools. Why? Well, it shows relevant ads to visitors who…

2/08/2017

Communicating With The Community

With a strong heritage, passionate fans, and constant pressure to succeed, it might be said that football clubs are in…

2/08/2017

Top Conference Takeaways (Part Two)

Part 2 of the conference roundup is here! Read on to discover interesting insights from our Summer Digital Marketing Conference…

1/08/2017

Traditional Stories, Told Afresh: World Emoji Day And The Royal Opera House

World Emoji Day, a celebration of the thousands of digital icons that we use daily, has been fully taken advantage…

31/07/2017

How To Find A Reputable Pay-Per-Click Advertising Company

There are hundreds of pay-per-click (PPC) agencies out there offering their services, so how can you decipher which will be…

31/07/2017

The Figaro Digital Digest: 28th July 2017

Whether you’re on your lunchbreak or commuting on the train, our Figaro Digital Digest provides a perfect bite-sized round-up of…

28/07/2017

The Conversation Continues: Top Conference Takeaways (Part One)

As the dust settles and our conference delegates return to their offices filled with new ideas and inspiration, we take…

25/07/2017

Facebook For Business: What You Need To Know

You’re likely to use Facebook for personal use, but what about using it for your business? If you’re yet to…

24/07/2017

The Figaro Digital Digest: 21st July 2017

It’s the start of summer and how better to enjoy the not-so-sunny weather than by sitting back and relaxing while…

21/07/2017

Communities, Not Cash: The Rise Of The Sharing Economy

Consumers hear constantly that we are becoming more self-involved, lonelier, more isolated by technology; retreating into our smartphones for many…

18/07/2017

10 Top Tips to Smooth Sailing: A Website Migration Checklist

Redesigning your website can improve user experience, ensure your site is responsive and just generally improve its aesthetics and bring…

17/07/2017

Audience Is Key: Tailoring Your Approach To Specific Segments

In 2016, National Amusements worked with Mighty Social to create a campaign for their new film, Thomas and Friends: The…

14/07/2017

The Figaro Digital Digest: 14th July 2017

It’s that time of the year again, when once upon a time you’d be breaking up for a long six…

14/07/2017

Innovation: The Mother Of Disruption (#FigDigConf Panel Teaser)

Out of the exciting line up set to grace the stage at the Figaro Digital Marketing Conference on 20 July,…

13/07/2017

Figaro’s Ultimate Guide To Calls To Action

An effective call to action (CTA) is essential for encouraging readers to take a particular user journey. If you don’t…

12/07/2017

Amazon: A Prime Transformation Of Consumer Expectations

With the third instalment of Prime Day kicking off yesterday evening, offering 30 hours of deals for Amazon Prime members,…

11/07/2017

The Human Element Of Digital Transformation  

With new, disruptive start-up brands appearing on the digital scene with impressive regularity, marketers have been discussing the routes and…

10/07/2017

Summer Trends In Marketing

As consumers take annual leave, go on holiday, and spend more time outside, summer presents its own opportunities for marketers…

10/07/2017

A League Of Extraordinary Marketers

Worried you might have missed an introduction to one of our excellent summer conference speakers? Find all of our insightful…

10/07/2017

An Ignored Majority: Tapping Into A Forgotten Audience

Left to navigate the beauty aisles with no direction or guidance, and faced with a baffling array of different products,…

7/07/2017

The Figaro Digital Digest: 7th July 2017

Summer is here and, while we’re all out enjoying the outdoors, the digital world continues to spin. If you’re unwilling…

6/07/2017

Figaro’s Favourite Summer Marketing Campaigns So Far

Summer is just around the corner – not that you’d believe it with the great British weather we’ve been having.…

5/07/2017

From Caterpillars To Butterflies: The State Of Digital Transformation In 2017

The term ‘digital transformation’ isn’t new. Forward-thinking businesses began discussing it as far back as a decade ago, however not…

3/07/2017

Part Of The Zeitgeist: The Rise Of This Girl Can

In a world of instant gratification, one-click ordering, and next day delivery, it’s not often that consumers find themselves caught…

29/06/2017

Email Subject Lines: Human Instinct vs Artificial Intelligence

Can Artificial Intelligence (AI) really make a difference to an email subject line? Parry Malm, CEO of AI software company…

29/06/2017

#FigDigConf: An Audience With The Chair

As the Figaro Digital Marketing Conference draws tantalisingly closer, we caught up with our conference chair, Pete Ward, CEO and…

29/06/2017

How Do You Market An App?

You’ve created an app, now you just need to promote it. Fortunately for you, we’re here to tell you how…

29/06/2017

Six Reasons You Should Be Attending #FigDigConf

Craving a fresh perspective? Need some inspiration? The Figaro Digital Marketing Conference is where you’ll find it. Buy your ticket…

28/06/2017

Always Right: Customer Feedback In Your Content Strategy

Does the customer always know best? This has long been a rule adhered to in customer service – but how…

27/06/2017

Mobile Content Marketing: What Works Best?

Smartphones are a browsers dream, that’s a fact. As a generation, we use our mobiles at almost every waking moment,…

26/06/2017

The Figaro Digital Digest: 23rd June 2017

The modern world is a busy place and, as much as you would want to, you can’t always keep up…

23/06/2017

In Pursuit Of Relevance: Content That Cares

Who says insurance can’t be fun? Figaro Digital spoke to Nick Joy, Social Media Manager at LV=, about how the…

21/06/2017

A Valuable Journey: Digital Transformation at Choice Hotels

Digital transformation is not a one-off effort. As much as marketers would love to flick a switch and digitise their…

20/06/2017

New Scientist’s Evolution: The Science Of Segmentation

New Scientist has undergone an epic journey in its 60-year history. With a combined global audience of over five million…

20/06/2017

How To Measure Video ROI

In order to effectively monitor the success of online video marketing activity, you need to measure video marketing ROI. There…

19/06/2017

The Figaro Digital Digest: 16th June 2017

As is the norm, it’s been another busy week in the world of digital marketing. Thankfully, you won’t have to…

16/06/2017

Old Business, New Tricks

Being in the right place at the right time has never been more relevant for marketers than it is today.…

14/06/2017

What Are We Looking For? Search Seminar Takeaways

On Thursday 8 June, Figaro Digital returned to The Hospital Club, Covent Garden, for our latest seminar, focussing on the…

13/06/2017

Predictive Intelligence: Analytics And Agility In The Live Events Industry

Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…

6/06/2017

The Figaro Digital Digest: 2nd June 2017

When the world appears to be changing dramatically with each passing moment, it can be difficult to keep track of…

2/06/2017

The Figaro Digital Digest: 26th May 2017

This week was big for UK news with events that shook the country, but what is the latest from the…

26/05/2017

AI: Joining The Islands In The Customer Journey

For many business undergoing digital transformation, AI is a subject which is never very far from the table, but not…

24/05/2017

Machine Learning: The Shortcut To Success

Despite the fact that digital marketing is so fast-paced, there are some processes that simply cannot be rushed. Understanding the…

16/05/2017

The Figaro Digital Digest: 12th May 2017

There have been big changes in the ever-developing world of social media this week, with both Snapchat and Facebook making…

12/05/2017

Useful Learnings From The United Airlines PR Disaster

It’s been almost a month since what’s believed to be the most severe PR crisis in United Airlines’ 91-year history.…

12/05/2017

Social Media Stories: More Than A Passing Gimmick

Stories are fast becoming one of the most talked-about features of social sharing. Initially introduced as the main USP of…

9/05/2017

Email Marketing & CRM Spotlight: How Effective Are Your Email Campaigns?

Five email marketing and CRM experts share their practical knowledge, offering useful tips and advice on how companies should structure…

9/05/2017

In The News: Privacy And The Fight Against Misinformation

Google, Amazon and Facebook are lingering in what’s sometimes an uncomfortable position just under the news headlines, undergoing huge scrutiny…

2/05/2017

Email Insights: Where Will We Go Next?

For brands with large amounts of detailed user data, email marketing can be a simple and effective way of increasing…

24/04/2017

Battle Of The Results Page: Paid Search Secrets

A 2013 Chitika report stated that results on the first page of Google Search get 91.5 per cent of Google…

20/04/2017

B2B Roundup: Going The Extra Mile

As the world of B2B marketing becomes more crowded within its niche industry, it’s the might of digital marketing that…

18/04/2017

B2B Spotlight: It’s All About Communication

B2B marketing is a very different beast from its consumer-fuelled cousin… or is it? The opportunities presented by digital are…

11/04/2017

Leveraging Digital PR For A B2B Business

In our post ‘How Do You Choose the Right Influencers for Your Brand’ on the Figaro Digital blog, we discussed…

10/04/2017

Collaboration Is Crucial: Nokia, Mirum And Acquia Take On Open-Source

Figaro Digital caught up with Robin Bade, regional director and founding partner, Mirum Europe, and Sarah Knight, senior UK marketing…

4/04/2017

Passengers And Thrill-Seekers: Digital Travel & Leisure Conference Round-Up

The world is getting smaller, or so they say. But as options and opportunities for travel become more numerous, it…

3/04/2017

How Nosy Are We? Email Subject Line Testing

A study by email provider Mailjet has set out to find whether a little subversive curiosity can give email marketers…

29/03/2017

When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)

As one of the co-founders of the world’s largest travel social network, Pete Ward, CEO of Where Are You Now…

23/03/2017

Q&A With John Barham, Head Of Paid Media, ROAST

As Head of Paid Media, John Barham has several areas of digital marketing under his remit, from paid search, to…

21/03/2017

“Meet The World”: Q&A With Cathy Thomson, Global Head CRM & Customer Insight, Hostelworld

As one of the world’s fastest-growing budget accommodation booking platforms, Hostelworld knows the importance of what the consumer wants. Cathy…

21/03/2017

Speaker Spotlight: Lyle McCalmont, CEO, Leighton

With a focus on digital transformation, Leighton have plenty of experience with the marketing tips, tricks and tactics of the…

20/03/2017

Customer Consistency: Retail Roundtable Teaser

Online retail is a fast-paced, ever evolving sector involving multiple marketing channels and modes of consumer engagement. Across the marketing…

14/03/2017

Award-Winning Innovation: Email Marketing

Brands stepping up the quality of the email content and strategy is nothing new. Often considered one of the key…

7/03/2017

Speaker Spotlight: Oliver Gunning, Head Of Marketing, Your Golf Travel

As head of marketing at one of the UK’s fastest-growing travel agents, Oliver Gunning’s remit covers a wide multitude of different…

6/03/2017

YouTube, Ad Length And Bite-Sized Video Strategies

What does YouTube’s scrapping of 30-second unskippable ads mean for marketers? Youtube have recently announced that from 2018, consumers will…

1/03/2017

Figaro Digital Marketing Summit Roundup

The 23 February 2017 saw digital marketers from across the country arrive at the Emirates Stadium for what is arguably…

27/02/2017

Creative Content Strategies: Spend And Insight

The saying ‘content is king’ has been thrown about for many years in the marketing industry, to the point where…

21/02/2017

Sweet Nothings: Valentine’s Day Shopping Trends

Black Friday, Giving Tuesday, Blue Monday… Bandwagon lovers rejoice, because now February has its own seasonal sales event- Red Weekend,…

14/02/2017

UGC: The Ultimate Engagement Engine

Creating better, more engaging and more relevant content is hot topic for so many marketers today. But with a consumer-centric…

9/02/2017

Finding Solid Ground: Q&A with Roy Jugessur, VP UK & Northern Europe, Selligent

Ahead of his presentation at our Email Marketing & CRM Seminar, Figaro Digital spoke with Roy Jugessur, VP, UK &…

6/02/2017

A Life Of Its Own: Transforming With Tech

Figaro Digital spoke to Robin Selden, CMO, Avast and 20 year tech marketing veteran, investigating her insights into how best…

6/02/2017

Ask The Experts: New Year’s Marketing Resolutions

As January draws to a close and we look to the year ahead, we asked our expert partners to name…

30/01/2017

Q&A: Fiona Fleming, Head Of Content, AXELOS

Ahead of her presentation at our Digital Transformation seminar, Figaro Digital caught up with Fiona Fleming, head of content, AXELOS Global…

26/01/2017

Ad-blocking, Digital Disruptors And Technical Teamwork

The Chartered Institute of Marketing (CIM), have today released the results of a study in partnership with YouGov, which surveyed…

24/01/2017

Technology And Talent: Driving Digital Transformation

For the past two years, Travelex have been undergoing a major digital transformation, as data and martech developments have opened…

23/01/2017

In Memoriam: What We Learned From Vine

This month we have finally seen the closing of the video sharing app Vine, which has been looping six-second videos for…

17/01/2017

Customer Service In The Twittersphere

In a world increasingly powered by digital, consumer patience is running thinner and thinner. On demand services are growing in…

13/01/2017

Ecommerce Insights: Digital Stats From 2016’s Festivities

Whether your site had unexpected low levels of traffic or saw a surge in conversions this December, we believe you…

11/01/2017

Ten Years Of Innovation: Happy Birthday iPhone!

Today marks ten years since the iPhone was revealed to tech lovers the world over.  But the release of the…

9/01/2017

Should Marketers Be Using Emojis?

What’s your favourite emoji? The flamenco dancer in the red dress maybe, or how about the one that’s crying laughing?…

5/01/2017

Now vs Then: The Evolution of Marketing

Figaro Digital looked back at the pre-digital world of branding, and investigated how these approaches have adapted to the modern…

23/12/2016

2016 Digital Marketing Roundup

There’s no doubt that 2016 has been a year of incredible changes. But while the world has been shaken by…

22/12/2016

Our Top Christmas Campaigns

We look back at some of the most fun, savvy and colourful Christmas marketing campaigns we’ve seen this year…  …

20/12/2016

The Phoenix Effect: The Return of Moto

Everyone born before 1996 is sure to remember the “Hello Moto” sonic; maybe even owned a Motorola Razr flip phone.…

20/12/2016

Tailor-Made Content: The Voice Of Your Brand

Spending any amount of time browsing Facebook, Twitter, Snapchat or Instagram is tantamount to an absolute deluge of brand content…

25/11/2016

Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt…

15/11/2016

The Future of Data

What Is Big Data? “There is more data than there has ever been in human history. Data frees individuals,” says…

8/11/2016

Scrumptious on Social

It doesn’t take much scrolling through your Facebook newsfeed, Instagram or Twitter before you find yourself confronted with some kind…

1/11/2016

How Digital Technology Could Save Our Nation’s Bees

It’s one of the most pressing topics on the lips of the nation’s conservationists: the decline of the British bumblebee…

24/10/2016

The Figaro Digital Digest: 14th October 2016

In the week that ‘Marmitegate’ became a thing and Jessica Ennis-Hill said farewell to her athletic career, there has also…

17/10/2016

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