Articles

The Met Office: Building the Brand through Weather Storytelling

Established in 1854, the Met Office has a long history of being a weather forecasting service focused on science and…

20/09/2017

Great Expectations For Modern Philanthropy

With the speed and ease of the digital world altering consumer behaviour, a fast, easy-to-use digital service is now expected…

18/09/2017

The Figaro Digital Digest: 15th September 2017

The kids are back in school, X Factor and Strictly Come Dancing have started, and the weather is, well… less…

15/09/2017

A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue

Ahead of a new season, football teams are trending across digital platforms as they compete to share their latest news.…

4/09/2017

What is Programmatic Advertising? The Basics

Over the last year or so, you may have heard a lot about ‘programmatic’ and how effective it can be.…

1/09/2017

The TfL TravelBot: Usability, Accessibility, And Empowerment

So far this year we’ve seen the launch of many a chatbot, but considerations of user experience and practicality are…

29/08/2017

The Figaro Digital Digest: 25th August 2017

It appears that if you blinked, you probably missed summer here in Britain this year. You won’t miss out on…

25/08/2017

Digital Marketing 2017: The Story So Far

As the Bank Holiday approaches, we thought we’d take the opportunity to reflect on some of the fascinating insights shared…

25/08/2017

Making The Most Of Your Analytics

What analytics should you be using to determine if your marketing strategy is working or not? What are the most…

24/08/2017

Back to School: Our Favourite Mum-Focused Social Media Campaigns

Whether you’re a teacher or a mum to young children, when the end of August comes around each year, it…

24/08/2017

The Way We Search: Seminar Roundup

Last week we ran our Paid Search and SEO Seminar at the Hospital Club in Covent Garden, where delegates were…

22/08/2017

The Figaro Digital Digest: 18th August 2017

What’s the latest from the digital marketing world? Find out by reading our brief overviews of this week’s biggest stories.…

18/08/2017

#FigDigThrowback: Summer Digital Marketing Conference

It’s Throwback Thursday! We take a look back at our Summer Digital Marketing Conference and revisit the key insights from…

17/08/2017

Mixcloud: On A Cloud Of Its Own

Following his insightful contributions on the Founders’ Panel at the Figaro Digital Marketing Conference last month, we spoke to Mixcloud’s…

15/08/2017

The Figaro Digital Digest: 11th August 2017

Where did the summer sun go? If you’re feeling blue now the skies have turned grey, we’ve got you covered.…

11/08/2017

Email Marketing And CRM Seminar Roundup

Last week delegates at our Email and CRM Seminar at The Hospital Club in Covent Garden were treated to some…

8/08/2017

The Figaro Digital Digest: 4th August 2017

Can you believe it? It’s August already! 2017 is flying by and, if you don’t take five minutes to pause,…

4/08/2017

How to Master Google AdWords Remarketing Campaigns

Google AdWords remarketing is one of the best online marketing tools. Why? Well, it shows relevant ads to visitors who…

2/08/2017

Communicating With The Community

With a strong heritage, passionate fans, and constant pressure to succeed, it might be said that football clubs are in…

2/08/2017

Top Conference Takeaways (Part Two)

Part 2 of the conference roundup is here! Read on to discover interesting insights from our Summer Digital Marketing Conference…

1/08/2017

Traditional Stories, Told Afresh: World Emoji Day And The Royal Opera House

World Emoji Day, a celebration of the thousands of digital icons that we use daily, has been fully taken advantage…

31/07/2017

How To Find A Reputable Pay-Per-Click Advertising Company

There are hundreds of pay-per-click (PPC) agencies out there offering their services, so how can you decipher which will be…

31/07/2017

The Figaro Digital Digest: 28th July 2017

Whether you’re on your lunchbreak or commuting on the train, our Figaro Digital Digest provides a perfect bite-sized round-up of…

28/07/2017

The Conversation Continues: Top Conference Takeaways (Part One)

As the dust settles and our conference delegates return to their offices filled with new ideas and inspiration, we take…

25/07/2017

Facebook For Business: What You Need To Know

You’re likely to use Facebook for personal use, but what about using it for your business? If you’re yet to…

24/07/2017

The Figaro Digital Digest: 21st July 2017

It’s the start of summer and how better to enjoy the not-so-sunny weather than by sitting back and relaxing while…

21/07/2017

Communities, Not Cash: The Rise Of The Sharing Economy

Consumers hear constantly that we are becoming more self-involved, lonelier, more isolated by technology; retreating into our smartphones for many…

18/07/2017

10 Top Tips to Smooth Sailing: A Website Migration Checklist

Redesigning your website can improve user experience, ensure your site is responsive and just generally improve its aesthetics and bring…

17/07/2017

Audience Is Key: Tailoring Your Approach To Specific Segments

In 2016, National Amusements worked with Mighty Social to create a campaign for their new film, Thomas and Friends: The…

14/07/2017

The Figaro Digital Digest: 14th July 2017

It’s that time of the year again, when once upon a time you’d be breaking up for a long six…

14/07/2017

Innovation: The Mother Of Disruption (#FigDigConf Panel Teaser)

Out of the exciting line up set to grace the stage at the Figaro Digital Marketing Conference on 20 July,…

13/07/2017

Figaro’s Ultimate Guide To Calls To Action

An effective call to action (CTA) is essential for encouraging readers to take a particular user journey. If you don’t…

12/07/2017

Amazon: A Prime Transformation Of Consumer Expectations

With the third instalment of Prime Day kicking off yesterday evening, offering 30 hours of deals for Amazon Prime members,…

11/07/2017

The Human Element Of Digital Transformation  

With new, disruptive start-up brands appearing on the digital scene with impressive regularity, marketers have been discussing the routes and…

10/07/2017

Summer Trends In Marketing

As consumers take annual leave, go on holiday, and spend more time outside, summer presents its own opportunities for marketers…

10/07/2017

A League Of Extraordinary Marketers

Worried you might have missed an introduction to one of our excellent summer conference speakers? Find all of our insightful…

10/07/2017

An Ignored Majority: Tapping Into A Forgotten Audience

Left to navigate the beauty aisles with no direction or guidance, and faced with a baffling array of different products,…

7/07/2017

The Figaro Digital Digest: 7th July 2017

Summer is here and, while we’re all out enjoying the outdoors, the digital world continues to spin. If you’re unwilling…

6/07/2017

Figaro’s Favourite Summer Marketing Campaigns So Far

Summer is just around the corner – not that you’d believe it with the great British weather we’ve been having.…

5/07/2017

From Caterpillars To Butterflies: The State Of Digital Transformation In 2017

The term ‘digital transformation’ isn’t new. Forward-thinking businesses began discussing it as far back as a decade ago, however not…

3/07/2017

Part Of The Zeitgeist: The Rise Of This Girl Can

In a world of instant gratification, one-click ordering, and next day delivery, it’s not often that consumers find themselves caught…

29/06/2017

Email Subject Lines: Human Instinct vs Artificial Intelligence

Can Artificial Intelligence (AI) really make a difference to an email subject line? Parry Malm, CEO of AI software company…

29/06/2017

#FigDigConf: An Audience With The Chair

As the Figaro Digital Marketing Conference draws tantalisingly closer, we caught up with our conference chair, Pete Ward, CEO and…

29/06/2017

How Do You Market An App?

You’ve created an app, now you just need to promote it. Fortunately for you, we’re here to tell you how…

29/06/2017

Six Reasons You Should Be Attending #FigDigConf

Craving a fresh perspective? Need some inspiration? The Figaro Digital Marketing Conference is where you’ll find it. Buy your ticket…

28/06/2017

Always Right: Customer Feedback In Your Content Strategy

Does the customer always know best? This has long been a rule adhered to in customer service – but how…

27/06/2017

Mobile Content Marketing: What Works Best?

Smartphones are a browsers dream, that’s a fact. As a generation, we use our mobiles at almost every waking moment,…

26/06/2017

The Figaro Digital Digest: 23rd June 2017

The modern world is a busy place and, as much as you would want to, you can’t always keep up…

23/06/2017

In Pursuit Of Relevance: Content That Cares

Who says insurance can’t be fun? Figaro Digital spoke to Nick Joy, Social Media Manager at LV=, about how the…

21/06/2017

A Valuable Journey: Digital Transformation at Choice Hotels

Digital transformation is not a one-off effort. As much as marketers would love to flick a switch and digitise their…

20/06/2017

New Scientist’s Evolution: The Science Of Segmentation

New Scientist has undergone an epic journey in its 60-year history. With a combined global audience of over five million…

20/06/2017

How To Measure Video ROI

In order to effectively monitor the success of online video marketing activity, you need to measure video marketing ROI. There…

19/06/2017

The Figaro Digital Digest: 16th June 2017

As is the norm, it’s been another busy week in the world of digital marketing. Thankfully, you won’t have to…

16/06/2017

Old Business, New Tricks

Being in the right place at the right time has never been more relevant for marketers than it is today.…

14/06/2017

What Are We Looking For? Search Seminar Takeaways

On Thursday 8 June, Figaro Digital returned to The Hospital Club, Covent Garden, for our latest seminar, focussing on the…

13/06/2017

Predictive Intelligence: Analytics And Agility In The Live Events Industry

Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…

6/06/2017

The Figaro Digital Digest: 2nd June 2017

When the world appears to be changing dramatically with each passing moment, it can be difficult to keep track of…

2/06/2017

The Figaro Digital Digest: 26th May 2017

This week was big for UK news with events that shook the country, but what is the latest from the…

26/05/2017

AI: Joining The Islands In The Customer Journey

For many business undergoing digital transformation, AI is a subject which is never very far from the table, but not…

24/05/2017

Machine Learning: The Shortcut To Success

Despite the fact that digital marketing is so fast-paced, there are some processes that simply cannot be rushed. Understanding the…

16/05/2017

The Figaro Digital Digest: 12th May 2017

There have been big changes in the ever-developing world of social media this week, with both Snapchat and Facebook making…

12/05/2017

Useful Learnings From The United Airlines PR Disaster

It’s been almost a month since what’s believed to be the most severe PR crisis in United Airlines’ 91-year history.…

12/05/2017

Social Media Stories: More Than A Passing Gimmick

Stories are fast becoming one of the most talked-about features of social sharing. Initially introduced as the main USP of…

9/05/2017

Email Marketing & CRM Spotlight: How Effective Are Your Email Campaigns?

Five email marketing and CRM experts share their practical knowledge, offering useful tips and advice on how companies should structure…

9/05/2017

In The News: Privacy And The Fight Against Misinformation

Google, Amazon and Facebook are lingering in what’s sometimes an uncomfortable position just under the news headlines, undergoing huge scrutiny…

2/05/2017

Email Insights: Where Will We Go Next?

For brands with large amounts of detailed user data, email marketing can be a simple and effective way of increasing…

24/04/2017

Battle Of The Results Page: Paid Search Secrets

A 2013 Chitika report stated that results on the first page of Google Search get 91.5 per cent of Google…

20/04/2017

B2B Roundup: Going The Extra Mile

As the world of B2B marketing becomes more crowded within its niche industry, it’s the might of digital marketing that…

18/04/2017

B2B Spotlight: It’s All About Communication

B2B marketing is a very different beast from its consumer-fuelled cousin… or is it? The opportunities presented by digital are…

11/04/2017

Leveraging Digital PR For A B2B Business

In our post ‘How Do You Choose the Right Influencers for Your Brand’ on the Figaro Digital blog, we discussed…

10/04/2017

Collaboration Is Crucial: Nokia, Mirum And Acquia Take On Open-Source

Figaro Digital caught up with Robin Bade, regional director and founding partner, Mirum Europe, and Sarah Knight, senior UK marketing…

4/04/2017

Passengers And Thrill-Seekers: Digital Travel & Leisure Conference Round-Up

The world is getting smaller, or so they say. But as options and opportunities for travel become more numerous, it…

3/04/2017

How Nosy Are We? Email Subject Line Testing

A study by email provider Mailjet has set out to find whether a little subversive curiosity can give email marketers…

29/03/2017

When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)

As one of the co-founders of the world’s largest travel social network, Pete Ward, CEO of Where Are You Now…

23/03/2017

Q&A With John Barham, Head Of Paid Media, ROAST

As Head of Paid Media, John Barham has several areas of digital marketing under his remit, from paid search, to…

21/03/2017

“Meet The World”: Q&A With Cathy Thomson, Global Head CRM & Customer Insight, Hostelworld

As one of the world’s fastest-growing budget accommodation booking platforms, Hostelworld knows the importance of what the consumer wants. Cathy…

21/03/2017

Speaker Spotlight: Lyle McCalmont, CEO, Leighton

With a focus on digital transformation, Leighton have plenty of experience with the marketing tips, tricks and tactics of the…

20/03/2017

Customer Consistency: Retail Roundtable Teaser

Online retail is a fast-paced, ever evolving sector involving multiple marketing channels and modes of consumer engagement. Across the marketing…

14/03/2017

Award-Winning Innovation: Email Marketing

Brands stepping up the quality of the email content and strategy is nothing new. Often considered one of the key…

7/03/2017

Speaker Spotlight: Oliver Gunning, Head Of Marketing, Your Golf Travel

As head of marketing at one of the UK’s fastest-growing travel agents, Oliver Gunning’s remit covers a wide multitude of different…

6/03/2017

YouTube, Ad Length And Bite-Sized Video Strategies

What does YouTube’s scrapping of 30-second unskippable ads mean for marketers? Youtube have recently announced that from 2018, consumers will…

1/03/2017

Figaro Digital Marketing Summit Roundup

The 23 February 2017 saw digital marketers from across the country arrive at the Emirates Stadium for what is arguably…

27/02/2017

Creative Content Strategies: Spend And Insight

The saying ‘content is king’ has been thrown about for many years in the marketing industry, to the point where…

21/02/2017

Sweet Nothings: Valentine’s Day Shopping Trends

Black Friday, Giving Tuesday, Blue Monday… Bandwagon lovers rejoice, because now February has its own seasonal sales event- Red Weekend,…

14/02/2017

UGC: The Ultimate Engagement Engine

Creating better, more engaging and more relevant content is hot topic for so many marketers today. But with a consumer-centric…

9/02/2017

Finding Solid Ground: Q&A with Roy Jugessur, VP UK & Northern Europe, Selligent

Ahead of his presentation at our Email Marketing & CRM Seminar, Figaro Digital spoke with Roy Jugessur, VP, UK &…

6/02/2017

A Life Of Its Own: Transforming With Tech

Figaro Digital spoke to Robin Selden, CMO, Avast and 20 year tech marketing veteran, investigating her insights into how best…

6/02/2017

Ask The Experts: New Year’s Marketing Resolutions

As January draws to a close and we look to the year ahead, we asked our expert partners to name…

30/01/2017

Q&A: Fiona Fleming, Head Of Content, AXELOS

Ahead of her presentation at our Digital Transformation seminar, Figaro Digital caught up with Fiona Fleming, head of content, AXELOS Global…

26/01/2017

Ad-blocking, Digital Disruptors And Technical Teamwork

The Chartered Institute of Marketing (CIM), have today released the results of a study in partnership with YouGov, which surveyed…

24/01/2017

Technology And Talent: Driving Digital Transformation

For the past two years, Travelex have been undergoing a major digital transformation, as data and martech developments have opened…

23/01/2017

In Memoriam: What We Learned From Vine

This month we have finally seen the closing of the video sharing app Vine, which has been looping six-second videos for…

17/01/2017

Customer Service In The Twittersphere

In a world increasingly powered by digital, consumer patience is running thinner and thinner. On demand services are growing in…

13/01/2017

Ecommerce Insights: Digital Stats From 2016’s Festivities

Whether your site had unexpected low levels of traffic or saw a surge in conversions this December, we believe you…

11/01/2017

Ten Years Of Innovation: Happy Birthday iPhone!

Today marks ten years since the iPhone was revealed to tech lovers the world over.  But the release of the…

9/01/2017

Should Marketers Be Using Emojis?

What’s your favourite emoji? The flamenco dancer in the red dress maybe, or how about the one that’s crying laughing?…

5/01/2017

Now vs Then: The Evolution of Marketing

Figaro Digital looked back at the pre-digital world of branding, and investigated how these approaches have adapted to the modern…

23/12/2016

2016 Digital Marketing Roundup

There’s no doubt that 2016 has been a year of incredible changes. But while the world has been shaken by…

22/12/2016

Our Top Christmas Campaigns

We look back at some of the most fun, savvy and colourful Christmas marketing campaigns we’ve seen this year…  …

20/12/2016

The Phoenix Effect: The Return of Moto

Everyone born before 1996 is sure to remember the “Hello Moto” sonic; maybe even owned a Motorola Razr flip phone.…

20/12/2016

Tailor-Made Content: The Voice Of Your Brand

Spending any amount of time browsing Facebook, Twitter, Snapchat or Instagram is tantamount to an absolute deluge of brand content…

25/11/2016

Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt…

15/11/2016

The Future of Data

What Is Big Data? “There is more data than there has ever been in human history. Data frees individuals,” says…

8/11/2016

Scrumptious on Social

It doesn’t take much scrolling through your Facebook newsfeed, Instagram or Twitter before you find yourself confronted with some kind…

1/11/2016

How Digital Technology Could Save Our Nation’s Bees

It’s one of the most pressing topics on the lips of the nation’s conservationists: the decline of the British bumblebee…

24/10/2016

The Figaro Digital Digest: 14th October 2016

In the week that ‘Marmitegate’ became a thing and Jessica Ennis-Hill said farewell to her athletic career, there has also…

17/10/2016

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