Articles

When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)

As one of the co-founders of the world’s largest travel social network, Pete Ward, CEO of Where Are You Now…

23/03/2017

Q&A With John Barham, Head Of Paid Media, ROAST

As Head of Paid Media, John Barham has several areas of digital marketing under his remit, from paid search, to…

21/03/2017

“Meet The World”: Q&A With Cathy Thomson, Gloabal Head CRM & Customer Insight, Hostelworld

As one of the world’s fastest-growing budget accommodation booking platforms, Hostelworld knows the importance of what the consumer wants. Cathy…

21/03/2017

Speaker Spotlight: Lyle McCalmont, CEO, Leighton

With a focus on digital transformation, Leighton have plenty of experience with the marketing tips, tricks and tactics of the…

20/03/2017

Customer Consistency: Retail Roundtable Teaser

Online retail is a fast-paced, ever evolving sector involving multiple marketing channels and modes of consumer engagement. Across the marketing…

14/03/2017

Award-Winning Innovation: Email Marketing

Brands stepping up the quality of the email content and strategy is nothing new. Often considered one of the key…

7/03/2017

Speaker Spotlight: Oliver Gunning, Head Of Marketing, Your Golf Travel

As head of marketing at one of the UK’s fastest-growing travel agents, Oliver Gunning’s remit covers a wide multitude of different…

6/03/2017

YouTube, Ad Length And Bite-Sized Video Strategies

What does YouTube’s scrapping of 30-second unskippable ads mean for marketers? Youtube have recently announced that from 2018, consumers will…

1/03/2017

Figaro Digital Marketing Summit Roundup

The 23 February 2017 saw digital marketers from across the country arrive at the Emirates Stadium for what is arguably…

27/02/2017

Creative Content Strategies: Spend And Insight

The saying ‘content is king’ has been thrown about for many years in the marketing industry, to the point where…

21/02/2017

Sweet Nothings: Valentine’s Day Shopping Trends

Black Friday, Giving Tuesday, Blue Monday… Bandwagon lovers rejoice, because now February has its own seasonal sales event- Red Weekend,…

14/02/2017

UGC: The Ultimate Engagement Engine

Creating better, more engaging and more relevant content is hot topic for so many marketers today. But with a consumer-centric…

9/02/2017

Finding Solid Ground: Q&A with Roy Jugessur, VP UK & Northern Europe, Selligent

Ahead of his presentation at our Email Marketing & CRM Seminar, Figaro Digital spoke with Roy Jugessur, VP, UK &…

6/02/2017

A Life Of Its Own: Transforming With Tech

Figaro Digital spoke to Robin Selden, CMO, Avast and 20 year tech marketing veteran, investigating her insights into how best…

6/02/2017

Ask The Experts: New Year’s Marketing Resolutions

As January draws to a close and we look to the year ahead, we asked our expert partners to name…

30/01/2017

Q&A: Fiona Fleming, Head Of Content, AXELOS

Ahead of her presentation at our Digital Transformation seminar, Figaro Digital caught up with Fiona Fleming, head of content, AXELOS Global…

26/01/2017

Ad-blocking, Digital Disruptors And Technical Teamwork

The Chartered Institute of Marketing (CIM), have today released the results of a study in partnership with YouGov, which surveyed…

24/01/2017

Technology And Talent: Driving Digital Transformation

For the past two years, Travelex have been undergoing a major digital transformation, as data and martech developments have opened…

23/01/2017

In Memoriam: What We Learned From Vine

This month we have finally seen the closing of the video sharing app Vine, which has been looping six-second videos for…

17/01/2017

Customer Service In The Twittersphere

In a world increasingly powered by digital, consumer patience is running thinner and thinner. On demand services are growing in…

13/01/2017

Ecommerce Insights: Digital Stats From 2016’s Festivities

Whether your site had unexpected low levels of traffic or saw a surge in conversions this December, we believe you…

11/01/2017

Ten Years Of Innovation: Happy Birthday iPhone!

Today marks ten years since the iPhone was revealed to tech lovers the world over.  But the release of the…

9/01/2017

Should Marketers Be Using Emojis?

What’s your favourite emoji? The flamenco dancer in the red dress maybe, or how about the one that’s crying laughing?…

5/01/2017

Now vs Then: The Evolution of Marketing

Figaro Digital looked back at the pre-digital world of branding, and investigated how these approaches have adapted to the modern…

23/12/2016

2016 Digital Marketing Roundup

There’s no doubt that 2016 has been a year of incredible changes. But while the world has been shaken by…

22/12/2016

Our Top Christmas Campaigns

We look back at some of the most fun, savvy and colourful Christmas marketing campaigns we’ve seen this year…  …

20/12/2016

The Phoenix Effect: The Return of Moto

Everyone born before 1996 is sure to remember the “Hello Moto” sonic; maybe even owned a Motorola Razr flip phone.…

20/12/2016

Tailor-Made Content: The Voice Of Your Brand

Spending any amount of time browsing Facebook, Twitter, Snapchat or Instagram is tantamount to an absolute deluge of brand content…

25/11/2016

Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt…

15/11/2016

The Future of Data

What Is Big Data? “There is more data than there has ever been in human history. Data frees individuals,” says…

8/11/2016

Scrumptious on Social

It doesn’t take much scrolling through your Facebook newsfeed, Instagram or Twitter before you find yourself confronted with some kind…

1/11/2016

How Digital Technology Could Save Our Nation’s Bees

It’s one of the most pressing topics on the lips of the nation’s conservationists: the decline of the British bumblebee…

24/10/2016

The Figaro Digital Digest: 14th October 2016

In the week that ‘Marmitegate’ became a thing and Jessica Ennis-Hill said farewell to her athletic career, there has also…

17/10/2016

Feedback