At BlueVenn we reinvent the way marketers connect with their customers. Working with organisations from the retail, travel, leisure, hospitality, gaming, finance and media sectors, we inspire more intelligent, informed and effective marketing decisions.

Our data analytics and Single Customer View solutions offer greater customer insight, empowering marketers to discover up-sell and cross-sell opportunities and respond intelligently to changing market conditions, while our marketing automation tools enable relevant, real-time and multi-channel communications on a one-to-one basis.

BlueVenn has worked with some of the world’s best-known brands, including Harrods, Lego, UBM, Rolex, Manchester United,  Haymarket, Zurich, Wyndham and Estee Lauder, providing the technology, data and capabilities to undertake perfectly targeted marketing.

  • Our core competencies include:
  • Single Customer View
  • Train-of-Thought Analytics
  • Customer Journey Management
  • Segmentation and Modelling
  • Real-Time Personalisation
  • Cart Abandonment and Triggered Messaging


Iain Lovatt


Iain has over 30 years of experience at the forefront of database marketing, insight and Big Data analytics. Having founded marketing solutions provider Blue Sheep in 1986, Iain has spent time consulting for hundreds of Marketing Directors across all sectors. As well as his day-to-day duties Iain has also held roles as IDM Executive Chairman, DMA board member and was included as one of 2015’s Big Data 100.



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eBook: Marketing Transformation

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eBook: Blue Sheep

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