We have been empowering clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure and obsession with customer success have gained the trust of global and growing brands alike. Founded on the principle that marketing success takes more than technology, we’re not just Software as a Service, we’re Software AND a Service.

Our technology

Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our people

We seek to provide the highest possible level of technical customer support and intelligent, innovative consultation. This means you can easily reach the support team on the channel that is most convenient for you: phone, live chat or email. And you can do this within minutes, not days. No ticketing. We couple this with our award-winning account management teams to ensure that each client receives regular and relevant strategic assistance.

Our deliverability

Adestra offer a very honest approach to deliverability. Quite simply there is no silver bullet. We have our own in-house delivery team based out of Oxford and supported by delivery specialists. Our high inbox placement, which peaks at 99.8 per cent, combined with expertise, gives your emails the best chance of arriving in the destination inbox

Email Marketing


Liz Smith

Head of Digital Marketing and Partnerships
Adestra Ltd.

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Digital Marketing for Adestra, working to extend Adestra’s Martech capabilities through forging alliances with technology partners across the globe in a bid to equip marketers with the tools, knowhow and technology to achieve the holy grail of First-Person Marketing.

Anca Staples

Content Executive
Adestra Ltd.

Anca Staples is Adestra’s Content Executive. With an insatiable curiosity around email marketing, she gets excited by innovation in the industry, but reminds marketers to get the basic strategies right first. Anca is a strong advocate for testing, as she thinks it’s the only way to know what really works for your audience.

Suzy Carter-Kent

Customer Success Manager
Adestra Ltd.

Suzy has over 5 years digital marketing experience, now specialising in email. Suzy is dedicated to helping clients achieve their marketing goals and empowering clients to realise the full potential of the MessageFocus platform and their wider marketing technology ecosystem.

Katie Evans

Account Manager
Adestra Ltd.

Having previous experience in advertising and publishing, Katie is now an Account Manager at Adestra, where she works with a diverse range of clients in industries including retail, travel, finance and publishing. She is passionate about working with Adestra clients to help them to achieve fantastic results, and helping them to evolve and progress their email strategy.

Danielle Woolley

Customer Success Manager
Adestra Ltd.

Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani is obsessed with helping clients leverage the MessageFocus platform to meet and exceed their marketing goals.


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