People

Peter Mason

CTO
Addition+

Peter is a Founder and Director of Addition+ a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and AdTech developers who collectively help brands improve performance and increase engagement in their marketing by connecting their data to our proprietary technology. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape

Peter Mason

Founder & Director
Addition+

Peter is a Founder and Director of Addition+ – a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and adtech developers who create powerful online strategies for over 50 clients. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape. He is a guest lecturer on Online Advertising at University College, London, and has been invited to speak regularly to CMOs at ISBA, the industry body for British advertisers.

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