Agency: The Cogworks

The Background

Vanish is known as the World’s #1 Fabric Stain Remover, with over 30 websites in 26 different languages operating across the globe. In 2015, world leading consumer health and hygiene company, Reckitt Benckiser, called upon the content experts at The Cogworks to complete the migration of 30 websites onto a new version of the Umbraco CMS.

The Challenge

Several parties were involved in this project: an agency in charge of the SEO, another carrying out the translations, and various country Brand Managers making local decisions. The expertise of The Cogworks in Umbraco, content marketing and content delivery, meant that they played an integral part in uniting and training all parties, in order to efficiently lead the projects to completion.

 The Approach

Documentation and organisation was key for The Cogworks. After presenting the master site to the lead market, they created a copy deck to be translated by all subsequent markets. As they upgraded the Umbraco CMS to newer versions throughout the project, their documentation and knowledge was also upgraded. Additionally, they organised weekly internal and global meetings with clearly defined objectives and action points.

As experienced content editors, they worked quickly and efficiently and provided essential training to the local markets utilising online conferencing software. They strove to always give honest, constructive and high quality feedback to their customers – if something wasn’t quite right during the user acceptance testing, they would offer alternatives.

Efficient communication with all stakeholders was a fundamental part of each project, despite language barriers and time zone differences. Maintaining a close relationship with the client, with weekly reports on progress and budget, was a priority.


The Cogworks successfully overcame the communication challenges, and ensured that everyone was informed and updated regularly. This approach ensured the smooth and seamless delivery of all sites within a tight deadline, resulting in:

  • 31 live sites in 26 different languages
  • 100+ article images sourced
  • 229 designed images
  • 472 product pages created
  • Over 10,000 pages of content created!


“Thanks for all your efforts in making this project happen in such a short space of time.”


“Thanks so much for all your help on what has turned into a smooth implementation of websites! Working with you is a pleasure and makes my life easier.”