University of Hertfordshire

Agency: Liberty Marketing

The University of Hertfordshire wanted to use Google AdWords to attract more overseas students and asked Liberty to help. We changed keyword focus, rewrote adverts and used advanced bidding options to meet their goals. Advert clickthrough-rates have now increased by 259 per cent; conversion rates are up 51 per cent. And cost-per-conversion is down 40 per cent. Here’s what The University of Hertfordshire says: “Liberty are a friendly team who are efficient, good communicators, have strong expertise and are not afraid to challenge you. This is a real gem of a company – use them!”

 

Topics

Pay Per Click