The London No1 Gin toasts the spirit of its City
Premium drinks brand The London No1 Gin chose brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives, while creating a vibrant brand personality that can appeal to the people of its home city: London.
Distilled in small batches in the heart of London, the gin’s flavour stems from the quality of its raw ingredients and its distillation in Pot Stills, traditionally the only stills used for distillation in small quantities.
Owned by Gonzalez Byass and distributed through Cellar Trends, The London No1 Gin contains 12 different botanicals sourced from around the world, giving the spirit a unique complexity and singular character. With the taglines “the original blue gin” and “the one and only”, London No1 Gin draws on its city heritage to market to the discerning consumer.
A Host Of Content
The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising on both Facebook and Instagram, as well as enjoying an influx of user-generated content.
The dedicated short form content features London landmarks, iconic statues, striking city architecture and street scenes, washed in The London No1 Gin’s trademark blue colour, to give a subtle brand association to the images.
The bespoke commissioned video content also shares cocktail recipes and techniques with a classy, minimalist tone to reflect its high-brow brand personality.
The campaign, which runs for six weeks, is supported by social advertising planned through Media Bounty, and will also be carried through the city on 100 branded London taxis. Anticipation for the launch was generated through a series of posts on Twitter and Facebook.
International Spirits Marketing Manager Susan Creamer said: “Much like our Gin, London has a singular character. We wanted to reflect the real London in all its guises. Our campaign looks to show off every aspect of this multi-faceted city and what it means to its people.”