July 24, 2015

Lexus UK

The Challenge

To celebrate the launch of the CT 200h, Lexus UK formed a partnership with global superstar Kylie Minogue. To build upon the offline advertising campaign, Amaze built and launched a new content portal showcasing the coming together of the two style icons.

The Strategy

Featuring the new TV ad, the Join the Quiet Revolution site includes a making-of feature and gives visitors the opportunity to access exclusive behind-the-scenes interviews and footage with Kylie Minogue. Wallpaper downloads and mini-sections examining the CT 200h’s class-leading design features and technology were seamlessly integrated alongside the campaign content.

The site is also optimised for iPad and iPhone, catering for Lexus and Kylie enthusiasts on the move.