Exponential worked with Land Rover to showcase the versatility of Land Rover’s Discovery Sport as a SUV with dynamic design and features, targeting high-earning income current and prospective customers.
In a highly competitive and saturated automotive market, it’s essential for Land Rover to deliver their brand message in a way that can emotionally connect with their customers. Exponential opted to build a VDX unit for Land Rover which provided users a unique experience featuring video and an extensive photo gallery showcasing both interior and exterior of the vehicle. Land Rover also used this opportunity to feature a limited offer on the vehicle which provided urgency and and higher value for its users.
Exponential’s audience optimisation technology performed extremely well, achieving great results from placing the ad units in front of the right audience at the right time.
The campaigns post expansion CTR performed four times higher than the industry benchmark, and it’s average user dwell time achieved almost double the benchmark.