It started off as a side project to help its clients see the opportunity of thinking more creatively around their SEO activities. But Code Computerlove’s Higher Lower Game has since become a commercially successful, multi-channel product. The Higher Lower game is a web game and iOS / Android app that asks players to guess which of two Google search terms is most popular.
The Higher Lower game takes a potentially dry subject (search data) and delivers an entertaining and thought-provoking experience for a hard to reach audience (young people).
As a digital product, the game exists right across the modern digital ecosystem, with each channel providing a complementary experience that in turn delivers a viable business opportunity for Code.
Why it’s cool…
Not long after release, Code’s early marketing efforts reached YouTube gamers and content creators who started producing videos of themselves playing the game, catapulting it to a worldwide audience.
Building on this early success, in order to further monetise the product, Code moved to make an app version of the game, which was straightforward given the mobile-first nature of the design. After its release, the app shot to number one in the free games category, eventually knocked off the top spot by Pokemon Go!
For the last 12 months, the game has maintained a steady audience and has now been played 400 million times, and downloaded by 6 million people.
Code has reinvested the revenue, allowing it to iterate and improve the product, giving YouTubers fresh material to work with, and in turn driving traffic back to the game.
What this means for you…
Code believes the spirit in which the Higher Lower Game was developed provides evidence of its thought leadership in the field of modern digital product development.
It showcases the expertise in the origination, delivery and evolution of innovative ideas, which are directly transferable into other contexts. It also shows how Code thinks about ‘user experience’ as not limited to the usability of the destination product, but the cumulative effectiveness of all brand touchpoints and the emotional peaks that those experiences are able to deliver.