Folly Farm

Agency: Liberty Marketing

Folly Farm Adventure Park and Zoo, one of the largest tourist attractions in Wales, wasn’t showing up enough in the search results. We implemented SEO and pay-per-click campaigns to increase visitor figures. Organic unique visitors are now up 37 per cent; PPC cost-per-visitor is down 26 per cent. And PPC click-through rates are up 49 per cent. “We are seeing fantastic results and a huge rise in unique visitors,” say Folly Farm. “Our account is well managed, communication is excellent and Liberty very quickly got to grips with our business.”