Record engagement with the key teen audience.
Our objective was to drive national sales of Fanta and reengage with the teen audience.
We created an association with the newly launch Nintendo Wii. A unique on-pack urn could be entered online or via SMS to enter a prize draw to win a Wii games room which included a Wii console, a Samsung TV and a mini fridge full of Fanta. It hit the mark perfectly with record numbers of entrants.