Developed by Paris-based Rosapark advertising agency, the campaign creatively leverages the brand slogan, ‘Moving Your Way’, by rephrasing it to include first names – a fresh and immersive way to highlight the brand’s ability to provide offers and services that meet the ever-evolving and individual needs and purchasing patterns of its customers.
Each creative element invites the consumer to explore Europcar’s solutions, such as ToMyDoor (vehicles delivered to the customer’s home or office), or Selection (luxury and fun cars).
Visual displays
The campaign is launched in all of Europcar’s corporate countries (Australia, Belgium, France, Germany, Italy, New-Zealand, Portugal, Spain, and the United Kingdom) using various media, including visual displays in major European airports, on the brand’s commercial vehicles, as well as in the group’s branch locations. And a video inspiring drivers to follow their dreams.
In the heart of the city of London, Europcar in partnership with Mercedes-Benz created a unique event by building the first carousel for adults with five of the latest Mercedes-Benz models. The whole experience – its construction, discovery and use by the general public – has been captured in a 45’’ film.
The light-hearted video went live on Facebook and YouTube from June 28 2016, and is the milestone of a three-week social media campaign. This new viral idea echoes the group’s signature slogan, ‘Moving Your Way’, and demonstrates Europcar’s commitment to customer-centricity, making each and every trip a unique travelling experience.