December 22, 2015

DYLON

Heritage brand DYLON is partnering with a range of key fashion influencers to encourage the nation to revive their wardrobes and home accessories in a new campaign through Media Bounty.

The agency has created and planned an eight-week digital campaign which breaks across the UK from November 2015.

#COLOURDYLON invites four fashion bloggers, including Robin James, Nish Unleashed and Sarocha B, to create Looks of the Day using DYLON’s extensive collection of home hand and washing machine ready dyes.

https://www.youtube.com/watch?v=LDp_fHsThvw

https://www.youtube.com/watch?v=m4SocsVJGys

Media Bounty Founder Matt Webster said: “The campaign runs across fashion and women’s titles with a particular focus on 16 to 34 year old women who have a creative eye and want to remain in vogue with current colour trends.

“Activity is extended through the use of targeted media competitions to engage current and potential users with both the broad colour range and its remarkable ease of use.”

DYLON Senior Brand Manager Sophie Bagnall said: “This is the first time we have used fashion bloggers to explore the palette of colours in our home dye collection, allowing people to reinvent wardrobe staples and match their home accessories to interior make-overs.”