The challenge
To grow brand awareness, optimise on-site conversion points and generate more paid and unpaid subscribers to new DoingSomething dating site. These days, the online dating market is massive and saturated with both popular and niche dating sites. So how can a young, London dating website compete?
DoingSomething has a fun brand proposition centred on good content and fun things to do in London, rather than following the traditional dating website mould. The site needed increased visibility on search engines and optimisation around what makes DoingSomething different to sell the idea to young and trendy Londoners.
Our approach
We developed an all-encompassing search strategy, blending organic, paid and social.
We optimised the website around their USP, offering great date ideas to their audience. Soon after, the site began to rank in the top spots on Google for date ideas related keywords and London dating terms, causing traffic and on-site engagement to soar. Our PPC strategy centred on driving paid sign ups and increasing revenue. We quickly established profitable dating keyword themes and expanded these…continuously testing different ad copy, looking at seasonality, gender and location. With Google’s algorithm now taking social presence into account, we’ve also blended our search strategy with social media.
The results
To date we have achieved: 181 per cent organic search uplift in the first two months of campaigning and 118 per cent paid search uplift in the first two months of campaigning.
