comparethemarket.com

Agency: MMT Digital

comparethemarket.com worked with MMT Digital to expand the comparethemeerkat.com marketing campaign

The brief…

If you haven’t seen the comparethemarket.com adverts over the last few years, involving Aleksandr Orlov and the rest of his meerkat friends, then you probably haven’t got a TV.

comparethemarket.com approached MMT Digital after watching us present at an event dedicated to agile project management. They wanted to find a web development company to work with them on expanding the comparethemeerkat.com marketing campaign.

This involved working on comparethemeerkat.com to complement TV adverts for specific campaigns, for example the introduction of Baby Oleg!

What we did…

A senior solutions architect and a senior developer from MMT Digital were integrated into the comparethemarket.com offices to become members of the development team.

Like ourselves, comparethemarket.com champion the agile project management methodology. As a result, our employees instantly fitted into the team. We provided extra capacity to help comparethemarket.com meet a very tight deadline that had been set for the new comparethemeerkat.com webpages.

comparethemarket.com like to work in a test-driven fashion. Therefore, we wrote lots of unit, integration and JavaScript tests before releasing the pages. The pages were built in Episerver and needed to have a desktop and mobile version with completely different styling on each.

The results…

We created over 100 content pages in two days. Comparethemarket.com has seen a 22 per cent decrease in drop off rate.

Our partnership with comparethemarket.com has been a great success for both parties. The work that we do with comparethemarket.com continues to be pivotal for the success of their high profile marketing campaigns such as Meerkat Movies.