With significant energy quote and sales volumes transacting online, British Gas Business wanted to fully understand the true value of all of the campaigns driving traffic to their websites
Yard Associates designed a reporting solution making full use of incumbent tools to provide all of the required, creating an advanced attribution solution for BGB.
After delivering the required custom tracking code and providing the necessary configuration of all the required tools, Yard Associates created an advanced campaign stacking and attribution report set and now understand the true value of each of their marketing channels and campaigns.