April 15, 2016

Uniqlo Heattech

A technically advanced product with a campaign to match

Uniqlo’s innovative HEATTECH range harnesses the body’s energy to keep wearers warm.

BD Network went one step further. And to launch the campaign, they converted shopper’s kinetic energy to power stores and events.

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What can we say – we were inspired.

Engaging their target audience on the street, in store and online, BD Network challenged them to generate energy using their bespoke technology.
They rewarded customers with a HEATTECH sample to be collected in store, driving traffic and reaffirming Uniqlo as one of the hottest destinations for winter wear.

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Signs of success

  • 150 per cent increase in store footfall
  • 16,000 additions to the database
  • 19 per cent increase in Facebook fans

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