BBC Active

Agency: MMT Digital

BBC Active teamed up with MMT Digital to create an award-winning language learning app, Quickstart

The brief…

BBC Active and MMT Digital joined forces to build a series of apps for the highly regarded Quickstart series of language learning CD-ROMs.

With an incredible amount of competition, BBC Active were determined to have a product that stood out from the crowd.

MMT Digital and BBC Active decided that to make the most of the Quickstart content the app needed to be targeted towards holiday makers for learning new phrases before and during their holiday.

The app needed to be fun and interactive whilst also being educational.

What we did…

We created lots of interactive features, fun activities and quizzes to help the user learn the language and ensure the app stood out from the crowd.

Learning a new language can be daunting so to help get users started we developed a tool that provides introductory language needed for the start of a conversation, with the option for subtitles. The user is then given a step-by-step guide for everything they have heard.

We implemented functionality that allowed the user to translate the word or phrase as well as teaching them the correct grammar and word association.

Another great feature of the app allows users to record themselves speaking the language and then listen to a native speaker for comparison.

All of these features, plus a lot more, make it fun and easy to track progress.

Topics

Mobile Apps