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The Figaro Digital Digest: 12th May 2017

There have been big changes in the ever-developing world of social media this week, with both Snapchat and Facebook making…

Digital Marketing Social Media

Useful Learnings From The United Airlines PR Disaster

It’s been almost a month since what’s believed to be the most severe PR crisis in United Airlines’ 91-year history.…

Customer Experience Digital PR Mobile

Direct Mail In A Digital World

How do you feel when a piece of mail lands on your door mat? Is it an inconvenience? Another item…

Multi-Channel Marketing

Why Topics Have Replaced Keywords

Semantic Search Places The Emphasis On Context Identifying the most important keywords has always been fundamental to SEO. But today’s…

Analytics Data Engagement

Social Media Stories: More Than A Passing Gimmick

Stories are fast becoming one of the most talked-about features of social sharing. Initially introduced as the main USP of…

Content Marketing Customer Experience Engagement

Email Marketing & CRM Spotlight: How Effective Are Your Email Campaigns?

Five email marketing and CRM experts share their practical knowledge, offering useful tips and advice on how companies should structure…

Analytics Automation Behavioural Targeting